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Lisa Shepherd

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Lisa Shepherd is founder and president of The Mezzanine Group, a GTA-based company that specializes in Business to Business (B2B) consulting and marketing outsourcing.  In 2007 and 2008, Lisa was the youngest female CEO to be named to the PROFIT 100 ranking of Canada's Fastest Growing Companies. She has also been nominated for the Top 40 Under 40 twice and the RBC Canadian Woman Entrepreneur of the Year. Over the past 10 years Lisa has worked with more than 150 organizations in industries ranging from software to advanced manufacturing to professional services. 

Follow me on my blog(s): B2B Marketing

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Latest from Lisa Shepherd
Topics  Sales & Marketing Can you use humour in B2B marketing? By Lisa Shepherd  | February 03, 2012 Think about these two factors when you're considering using humour in your marketing.
Topics  Sales & Marketing  /  Peer - to - Peer B2B marketing: Small changes pave the way for big impact By Lisa Shepherd  | February 02, 2012 When it comes to implementing a B2B marketing plan, small changes may be more appropriate than one giant shift.
Topics  Sales & Marketing  /  Peer - to - Peer Why B2B marketing is like MoneyBall By Lisa Shepherd January 24, 2012 For marketers who work in small and mid-sized B2B companies though, there’s a bigger reason to see Moneyball than its entertainment value. Moneyball offers excellent career guidance.
Topics  Sales & Marketing Eight tips for maximizing your investment in trade shows By Lisa Shepherd January 16, 2012 Trade shows are not dead but your company may go unnoticed if you don't follow these guidelines.
Topics  Sales & Marketing  /  Peer - to - Peer Four Key Success Factors for B2B Marketing in 2012 By Lisa Shepherd January 10, 2012
CB_tickerCB_ticker
Topics  Sales & Marketing  /  Peer - to - Peer B2B Marketing in an Economic Downturn By Lisa Shepherd January 04, 2012 How to keep the marketing department producing during a downturn.
Do you need to hire a PR firm as part of your B2B marketing plan? By Lisa Shepherd December 14, 2011
Topics  Sales & Marketing Does your marketing need some space? By Lisa Shepherd  | November 09, 2011 Step back and see what makes sense from the market’s perspective.
Topics  Sales & Marketing A Fool-Proof B2B Marketing Recipe By Lisa Shepherd  | November 02, 2011 For B2B marketing, it is the quality that counts, not the quantity.
3 Cs3 Cs
Topics  Sales & Marketing The 3 Cs of a great B2B marketing strategy By Lisa Shepherd  | October 21, 2011 Thinking about your company, customers and competitors can give you a huge edge
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May Profit Issue 2011
PROFIT: Issue - May 2011

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PROFIT: Issue - October 2011

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