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            <![CDATA[PROFITguide.com: Author Lisa Shepherd]]>
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        <lastBuildDate>Mon, 21 May 2012 10:05:17 -0400</lastBuildDate>

        
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                      <title><![CDATA[How to build the right website for your B2B firm]]></title>
                     <description><![CDATA[If you're considering a website overhaul, here are four tips that deliver results.]]></description>
                      <link>http://www.profitguide.com/blog/lisashepherd/83087--how-to-build-the-right-website-for-your-b2b-firm</link>
                      <category>News</category>
                      <pubDate>Mon, 07 May 2012 14:00:00 -0400</pubDate>
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                      <title><![CDATA[The B2B marketing skills gap]]></title>
                     <description><![CDATA[So many marketers have traditional, offline skills. What firms need are digital skills.]]></description>
                      <link>http://www.profitguide.com/blog/lisashepherd/81867--the-b2b-marketing-skills-gap</link>
                      <category>News</category>
                      <pubDate>Fri, 27 Apr 2012 12:40:00 -0400</pubDate>
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                      <title><![CDATA[The dangers of customer satisfaction assessment]]></title>
                     <description><![CDATA[For B2B companies, an assessment done poorly is worse than no assessment at all.]]></description>
                      <link>http://www.profitguide.com/blog/lisashepherd/80830--the-dangers-of-customer-satisfaction-assessment</link>
                      <category>News</category>
                      <pubDate>Mon, 23 Apr 2012 14:15:12 -0400</pubDate>
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                      <title><![CDATA[Canada's B2B companies have new priorities and problems]]></title>
                     <description><![CDATA[Our annual report identifies numerous challenges and opportunities in 2012.]]></description>
                      <link>http://www.profitguide.com/blog/lisashepherd/80215--canada-s-b2b-companies-have-new-priorities-and-problems</link>
                      <category>News</category>
                      <pubDate>Wed, 18 Apr 2012 14:00:00 -0400</pubDate>
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                      <title><![CDATA[Ten ways to becoming a thought leader]]></title>
                     <description><![CDATA[Once you've put your expertise on record, make sure you share it with your peers.]]></description>
                      <link>http://www.profitguide.com/blog/lisashepherd/78771--ten-ways-to-becoming-a-thought-leader</link>
                      <category>News</category>
                      <pubDate>Mon, 16 Apr 2012 09:00:00 -0400</pubDate>
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                      <title><![CDATA[Making the four Ps more practical]]></title>
                     <description><![CDATA[Instead of using the four Ps, try this more focused approach to B2B marketing.]]></description>
                      <link>http://www.profitguide.com/blog/lisashepherd/78763--making-the-four-ps-more-practical</link>
                      <category>News</category>
                      <pubDate>Mon, 09 Apr 2012 14:57:59 -0400</pubDate>
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                      <title><![CDATA[How effective is customer satisfaction measurement for B2B companies?]]></title>
                     <description><![CDATA[Customer satisfaction isn't easy for B2B companies to measure. Here are some ways to get the feedback you want.]]></description>
                      <link>http://www.profitguide.com/blog/lisashepherd/77701--how-effective-is-customer-satisfaction-measurement-for-b2b-companies</link>
                      <category>News</category>
                      <pubDate>Fri, 30 Mar 2012 13:37:42 -0400</pubDate>
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                      <title><![CDATA[Three steps for converting new customers to engaged customers]]></title>
                     <description><![CDATA[Have you considered a reward system to engage new customers?]]></description>
                      <link>http://www.profitguide.com/blog/lisashepherd/76547--three-steps-for-converting-new-customers-to-engaged-customers</link>
                      <category>News</category>
                      <pubDate>Thu, 22 Mar 2012 12:00:00 -0400</pubDate>
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                      <title><![CDATA[Should you use a customer relationship management system?]]></title>
                     <description><![CDATA[It depends on several factors specific to your business, some of which we've listed here.]]></description>
                      <link>http://www.profitguide.com/blog/lisashepherd/73745--should-you-use-a-customer-relationship-management-system</link>
                      <category>News</category>
                      <pubDate>Mon, 12 Mar 2012 09:00:00 -0400</pubDate>
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                      <title><![CDATA[Seven great ways to repurpose your B2B marketing content]]></title>
                     <description><![CDATA[Don't copy and paste. Repackage content in new and exciting ways.]]></description>
                      <link>http://www.profitguide.com/blog/lisashepherd/73730--seven-great-ways-to-repurpose-your-b2b-marketing-content</link>
                      <category>News</category>
                      <pubDate>Mon, 05 Mar 2012 09:00:00 -0400</pubDate>
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