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Topics Sales & Marketing How to implement blogging at a B2B or technical company By Lisa Shepherd | February 16, 2012

Blogging isn't easy. But at my company, we've developed a useful model for creating content.

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Topics Sales & Marketing People don't read carefully anymore By Lisa Shepherd | February 16, 2012 That means marketers should be extra dutiful about communicating clear and concise messages.

Topics Sales & Marketing Think long term when choosing Twitter handles By Lisa Shepherd | February 16, 2012 Make sure your company has a social media marketing policy in place.

Swagger! 6 Keys to Negotiating Success By Rick Spence | February 16, 2012 Every entrepreneur must excel at negotiating. Follow these six tips from a recent book.

Topics Sales & Marketing Can you use humour in B2B marketing? By Lisa Shepherd | February 03, 2012 Think about these two factors when you're considering using humour in your marketing.

Topics Sales & Marketing / Peer - to - Peer B2B marketing: Small changes pave the way for big impact By Lisa Shepherd | February 02, 2012 When it comes to implementing a B2B marketing plan, small changes may be more appropriate than one giant shift.

Learn from Australia’s top entrepreneurs By Rick Spence | February 01, 2012 SmartCompany, an Australian business website, has produced an ebook with plenty of helpful tips from the top entrepreneurs Down Under.

Keep it simple: Startup advice for the nervous and confused By Rick Spence | February 01, 2012 Too many rookie entrepreneurs try to figure stuff out for themselves. Turns out the answers are all around you.

Topics Peer - to - Peer Strategic planning success through clear 'action steps' By Mike Desjardins | February 01, 2012 A strategic plan is not complete unless you map out these 'action steps'.

Topics Opportunities & Trends / Peer - to - Peer A time to invest? Canada’s CAs growing more optimistic By Rick Spence | January 29, 2012 A new survey of Canada's CAs says there may be a bright light at the end of the tunnel.

Topics Sales & Marketing / Peer - to - Peer Why B2B marketing is like MoneyBall By Lisa Shepherd January 24, 2012 For marketers who work in small and mid-sized B2B companies though, there’s a bigger reason to see Moneyball than its entertainment value. Moneyball offers excellent career guidance.