Lisa Shepherd | PROFITguide.com

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Topics Sales & Marketing How to build the right website for your B2B firm By Lisa Shepherd | May 07, 2012

If you're considering a website overhaul, here are four tips that deliver results.

New index shows entrepreneurs optimistic: The leaders of Canada’s higher-performing businesses are bullish, according to an Ivey School of Business survey of a special group of...

Does your business think long term?

Before you make that sales call...: Are there people on your staff who could use a refresher course in professional selling techniques? Folks who need to be reminded to...

Latest from B2B Marketing

Topics Sales & Marketing The B2B marketing skills gap By Lisa Shepherd | April 27, 2012 So many marketers have traditional, offline skills. What firms need are digital skills.

Topics Sales & Marketing The dangers of customer satisfaction assessment By Lisa Shepherd | April 23, 2012 For B2B companies, an assessment done poorly is worse than no assessment at all.

Topics Sales & Marketing Canada's B2B companies have new priorities and problems By Lisa Shepherd | April 18, 2012 Our annual report identifies numerous challenges and opportunities in 2012.

Topics Sales & Marketing Ten ways to becoming a thought leader By Lisa Shepherd | April 16, 2012 Once you've put your expertise on record, make sure you share it with your peers.

Topics Sales & Marketing Making the four Ps more practical By Lisa Shepherd | April 09, 2012 Instead of using the four Ps, try this more focused approach to B2B marketing.

Topics Sales & Marketing How effective is customer satisfaction measurement for B2B companies? By Lisa Shepherd | March 30, 2012 Customer satisfaction isn't easy for B2B companies to measure. Here are some ways to get the feedback you want.

Topics Sales & Marketing Three steps for converting new customers to engaged customers By Lisa Shepherd | March 22, 2012 Have you considered a reward system to engage new customers?

Topics Sales & Marketing Should you use a customer relationship management system? By Lisa Shepherd | March 12, 2012 It depends on several factors specific to your business, some of which we've listed here.

Topics Sales & Marketing Seven great ways to repurpose your B2B marketing content By Lisa Shepherd | March 05, 2012 Don't copy and paste. Repackage content in new and exciting ways.

Topics Sales & Marketing How do you choose the right B2B marketing tactics for your company? By Lisa Shepherd | March 02, 2012 Selling new products to new customers is rarely the easiest plan.

B2B Marketing

Lisa Shepherd is president of The Mezzanine Group, which specializes in marketing assessment and planning. In 2007 and 2008, Lisa was the youngest female CEO to be named to the PROFIT 100 ranking of Canada's Fastest Growing Companies. She has also been nominated for the Top 40 Under 40 and the RBC Canadian Woman Entrepreneur of the Year.

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