How much do businesses invest on training annually? Their employees will probably tell you not enough. They might even tell you the training on offer is not the training they need to meet the demands of today or equip them to meet the challenges of tomorrow. Sales is one of the most crucial areas within a business. So, how do you determine your sales training requirements and how do you develop a cost effective approach to keeping your sales people in the game? In this episode of the Business Coach Podcast Ian chats with Harvey Copeman, President and CEO of the Canadian Professional Sales Association.