Podcast 90 – Hiring salespeople

Call it the impossible dream of entrepreneurs,
to have a product that sells itself. The
harsh reality for most business owners is that salespeople must do the
selling. I call that a harsh reality not
because I have anything against salespeople, but because the supply of good
salespeople falls well short of demand. So every time you hire a salesperson you had better choose the right
candidate. In this episode of the
Business Coach Podcast PROFIT editor and host Ian Portsmouth chats Matt Cook. Matt is president of SalesForce Search Limited, a specialized recruiter
that appeared on the 2010 PROFIT Hot 50 ranking of Canada's
top young growth companies.