In a world where every obscure need is seemingly met with an app, the interactive digital content industry is evidently booming. From pricing models and marketing to networking, government policy and making the most of limited resources, Interactive Ontario’s Donald Henderson discusses all the ingredients every gamer and app-maker should know to succeed in the ever-changing digital landscape.

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Specific guidelines on what you’ll get for your money, and which types of reps are worth the extra spend

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