Bruce Philp

Bruce Philp

Bruce Philp is a brand strategy consultant and author of Consumer Republic, winner of the 2012 National Business Book Award.

What a Toxic Work Culture Does to Your Brand

Brands don't collapse overnight, they erode steadily with the slow drip of a toxic culture and ineffective leadership. Just look at Uber

Why You Shouldn’t Make Frontline Employees Stick to the Script

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Marketers need to work with HR, because your brand is in the hands of your customer-facing workers

Why Brand Awareness is Worth a Million Clicks

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Want to create a lasting market? Seduce first, sell later

Why You Need to Avoid Making the News

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Awesome events can grab customers attention, but they're a high-risk proposition. How to get them right

Stop Trying to Sell Your Customers Fairy Tales

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Authenticity is the holy grail of branding, but beware: consumers can spot insincerity a mile away

Social Media is No Place for Good Marketing Anymore

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Effective messaging takes time and resources, but trolls dominate most platforms. Best to steer clear.

Are You Giving Your Marketing Head Enough Respect?

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Branding is more important than ever, but most executives don't give marketing the attention or support it needs

The Real Problem with Greenwashing

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Enviro-scolds have spooked companies into silence about sustainability, even when they're doing well

The potential pitfall of a Tim Hortons-Burger King merger

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A merger between Tim Hortons and Burger King makes sense financially. But merging corporate cultures is far more difficult

Why Digital Marketing is a Dismal Failure

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The Internet promised to make marketing perfectly precise. Instead it’s a haven for fraud

Readers Choice

Specific guidelines on what you’ll get for your money, and which types of reps are worth the extra spend