Bryan Pearson

Bryan Pearson

Bryan Pearson is an internationally recognized expert and author in the field of customer loyalty. As President and CEO of LoyaltyOne, a pioneer in loyalty strategies and data-driven marketing, Bryan has spent more than two decades developing meaningful customer relationships for some of the world’s leading companies.

Bryan joined Alliance Data (formerly The Loyalty Group) in 1992, was appointed President of the AIR MILES Reward Program in 1999 and of LoyaltyOne in 2006. Since then, Bryan has spearheaded LoyaltyOne’s expansion into new markets across the globe and has grown the AIR MILES Rewards Program into Canada’s premier coalition loyalty program with more than 10 million participants – representing two-thirds of Canadian households. Bryan has championed the belief that businesses have the power to create stronger communities and healthier environments, and has integrated this into the company’s core business practices. Under Bryan’s leadership, LoyaltyOne has been recognized by Aon Hewitt as one of the 50 Best Employers in Canada and Top Green Employer in Canada for the past six consecutive years.

Bryan is the author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy as well as The Loyalty Leap for B2B.

||

The 3 Questions That Unlock Employee Innovation

Asking staff a few strategic things, and maybe buying a pizza or two, can unleash your company's next great idea

3 Simple Ways to Keep Your Small Business Fresh

Happy staff

You don’t need a lot of technology or money to keep your company at the cutting edge of change. What you do need is creative energy

Master the Art of Smart Giving

Photo: Klosfoto/iStock

Employers can no longer afford to ignore corporate social responsibility. Here’s how to do good in a way that benefits everyone

How to Make Your Core Values Stick

Photo: iStock

Three ways to turn your company's principles into more than just words on a wall

How to Surprise and Delight Your Customers

Illustration: Adentrr/Getty

A new survey suggests "wow" moments create loyalty and generate referrals. And it doesn't have to be expensive or difficult

How to Set in Motion a Virtuous Cycle of Employee Engagement

engaged employees

You’ll never know how committed or happy your workers really are unless you ask. Four steps to take after receiving feedback

6 Steps to Creating a B2B Loyalty Program

customer gift

Consumers aren’t the only customers that love rewards. How to keep enterprise clients coming back

3 Ways to Unlock the Lucrative “Local” Market

Photo: iStock

As consumers increasingly focus on where products come from, embracing your localness can help you face down larger competitors

Why You’re Not Too Little for Big Data

Photo: iStock

Simple steps any company can employ to unlock the power of analytics and better their business practices

How to Maintain Your Early Culture As You Grow

Photo: iStock

Rapidly expanding can leave winning traditions and values at risk of extinction. Three ways to maintain them

Readers Choice

The second-generation leader of Seagram, one of Canada’s most iconic companies, on writing his memoirs, selling the Montreal Expos and why he doesn’t drink