Bryan Pearson is an internationally recognized expert and author in the field of customer loyalty. As President and CEO of LoyaltyOne, a pioneer in loyalty strategies and data-driven marketing, Bryan has spent more than two decades developing meaningful customer relationships for some of the world’s leading companies.
Bryan joined Alliance Data (formerly The Loyalty Group) in 1992, was appointed President of the AIR MILES Reward Program in 1999 and of LoyaltyOne in 2006. Since then, Bryan has spearheaded LoyaltyOne’s expansion into new markets across the globe and has grown the AIR MILES Rewards Program into Canada’s premier coalition loyalty program with more than 10 million participants – representing two-thirds of Canadian households. Bryan has championed the belief that businesses have the power to create stronger communities and healthier environments, and has integrated this into the company’s core business practices. Under Bryan’s leadership, LoyaltyOne has been recognized by Aon Hewitt as one of the 50 Best Employers in Canada and Top Green Employer in Canada for the past six consecutive years.
Bryan is the author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy as well as The Loyalty Leap for B2B.
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