Corinna vanGerwen

Corinna vanGerwen

Corinna vanGerwen is a creative gift-wrapping consultant, sole owner and only employee of her eponymous home-based startup, which provides gift-wrapping services, training and workshops, as well as packaging services for marketing and events.

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3 Questions to Help Build Your Best E-Commerce Strategy

When you venture into e-commerce for the first time, what software solution is the best for setting up shop?

Perfect the Consumer Experience

Corrina vanGerwen writes based on her experience as a "solopreneur." Take a lesson from the lessons she has learned while starting up a business with a staff of one.

Looking for a way to improve your product or service? Sometimes it's not just about the product itself

The First Steps to Financial Smarts

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Getting a handle on bookkeeping will help set up a startup for success

Startup Marketing Strategies: More of the Same—Only Better

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How to make the most out of the marketing tools you’re already using

Which Way Should My Startup Go?

Confused, young businessman looking at chalk drawn arrows on a c

The key questions you need to ask yourself to identify where to focus on growing your business

Startup Strategies: My First Hire

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When you need help, an army of freelancers could be the key to success

The Art Of Writing Snappy—and Effective—Marketing Copy

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Here’s how I tackled the challenge of promoting my services in 100 words or less

The Myth of the Workaholic Entrepreneur

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If I don't commit to working 24-7, am I dooming myself to failure?

What Am I Worth?

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Your profitability hinges on how you determine the answer to that question

The Startup Sacrifice You Must Make

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In order to get your new venture off the ground, you have to decide what projects deserve your attention

Startup Promises Are Made To Be Broken

The first page of my first notebook for business planning, dated Nov. 17, 2010—two days after getting fired from my job

Unwavering commitment to a goal? Steadfast adherence to a vision? It works for some startup entrepreneurs—but not most

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