David Kincaid

David Kincaid

David Kincaid has been a leader of branded businesses for more than 30 years and is now managing partner and CEO of LEVEL5 Strategy Group, a Toronto-based firm dedicated to driving profitable growth for its clients through the power of their brand. LEVEL5 was on the 2010 and 2011 PROFIT 200 rankings of Canada's Fastest-Growing Companies.

Be Unique Even If Your Offering Isn’t

Small business owners reveal how they stood out among a sea of competitors with similar products. The answer may surprise you

Don’t Settle for Being “Me Too”

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An entrepreneur reveals how his business stood out—big time—despite being in a sector in which every company seems pretty much the same

Outperform Your Rivals by 400%

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A good vision isn't meaningless corporate-speak; it's a clear statement of purpose that will put you ahead of your competitors

What’s Your Company’s Super Power?

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Your competitive advantage may not be what you think. How to identify it and sell it

Your Winning Play: Don’t Fumble Inside the 20 Yard Line

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The critical step that could mean the difference between a failed strategy and a winning one

Uncover the Path to Success With 5 Steps

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How a leading retailer used the "5 Cs" to rebuild its business

The 5 Cs Every Entrepreneur Must Consider

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To achieve success, you need a clear view of your business landscape. Here’s an easy way to get that view

Lessons From the NHL Lockout

NHL Lockout

The bold, smart steps the league must take to repair its brand are the same ones your company can take to recover from a crisis

7 Surprising Ways You Could Be Using Social Media

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Online social networking can be far more than a blunt marketing instrument. Try these approaches, and you can drive "social profitability"

Social Media Made Profitable

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Thinking of social media as far more than a marketing tool is the first step toward boosting your bottom line

One Question That Unlocks Explosive Growth

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Crayola transformed its business by answering this seemingly obvious question. Here’s how you can do the same

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Readers Choice

Specific guidelines on what you’ll get for your money, and which types of reps are worth the extra spend