Deborah Aarts

Deborah Aarts

Deborah Aarts is an award-winning senior editor at PROFIT and Canadian Business. Her coverage of opportunities and challenges for Canada’s entrepreneurial innovators covers HR, leadership, sales and international trade, among other topics.

|| || Email

Why Good Enough Isn’t Good Enough When It Comes to Customer Service

The thing that sets great companies apart is obsessive attention to the customer experience

What CEOs Can Learn From Justin Trudeau’s “Listening Tour”

Prime Minister Justin Trudeau speaks during a town hall meeting in Sherbrooke, Que. as part of his 2017 "listening tour." Photo: Ryan Remiorz/CP

A tour of the front lines can be transformative, but only if it's genuine

What Bosses Can Learn From Their Coddled Millennial Employees

Photo: iStock

We keep complaining younger workers are too sensitive and needy, but they’re really just rejecting abuse as a standard management tactic

The Problem With Failing Early and Often

Illustration: iStock

For too long entrepreneurs treated failure as a dirty secret. But fetishizing it the way we do now can be equally harmful. Here's why

Why BlackBerry’s Bold Pivot is the Right Move

A person uses a Blackberry bold mobil phone in Kingston, Ontario on June 28, 2012.

By ditching its handset line, the Canadian smartphone maker shows it has a mindset for success—rather like a successful startup

The Trouble With Tech’s Titans

Peter Thiel during the Web Summit 2014 in Dublin.  Photo: Clodagh Kilcoyne/PA Photos Limited

The lurid tale of tech billionaire Peter Thiel vs. Gawker Media should give us all pause. Why the new entrepreneurial elite need to get a little perspective

How Workplaces Punish Women for Leaning In

Facebook COO Sheryl Sandberg being interviewed by Megyn Kelly, during a segment of her Fox News Channel “The Kelly File,” in March 2015. Photo: Richard Drew/AP

The qualities you need to get ahead are the same ones that get you branded as “shrill.” Why it's past time for employers to step up

Why You Can’t Really Run a Company Without a Clear Hierarchy

Illustration: Mathisworks/iStock

Flat organizations may be in fashion, but structures and chains of command were created for a reason: Someone has to be in charge

When You Shouldn’t Sell Your Business

business for sale

Entrepreneurs should think twice before cashing out. Sticking with it for the long haul is often better for everyone

Why Machines Aren’t Management Material Yet

Photo: Andrew Bret Wallis/Getty

Artificial intelligence is making huge strides, but it can’t replace the real work of managing people

What to Do Once You’re Successful

Photo: iStock

Entrepreneurs who thrive on the chaos of starting a company often struggle to adjust to clear sailing. How to overcome the boredom

Readers Choice

Municipalities with the right combination of large, growing and educated populations and high incomes