Dr. Kyle Murray is an associate professor of marketing and the director of the School of Retailing at the University of Alberta’s School of Business. Read more about his research on Kylemurray.com.
Changing your customer’s sensory experience can boost sales
October 15, 2012
Clan-run companies can think in decades, not quarters. Loblaw’s Galen G. Weston explains what you can learn from them
By Galen G. Weston