Dr. Kyle Murray is an associate professor of marketing and the director of the School of Retailing at the University of Alberta’s School of Business. Read more about his research on Kylemurray.com.
Changing your customer’s sensory experience can boost sales
October 15, 2012
Our Senior Millennial Correspondent Anna Fitzpatrick weighs in on what young employees are really looking for in a compensation package
By Anna Fitzpatrick