Kyle Murray

Kyle Murray

Dr. Kyle Murray is an associate professor of marketing and the director of the School of Retailing at the University of Alberta’s School of Business. Read more about his research on Kylemurray.com.

Selling to the Senses

Changing your customer’s sensory experience can boost sales

Readers Choice

Jargon in the workplace undermines leaders and fails to motivate audiences. Don’t get caught using one of these vague or meaningless words and phrases