Kyle Murray

Kyle Murray

Dr. Kyle Murray is an associate professor of marketing and the director of the School of Retailing at the University of Alberta’s School of Business. Read more about his research on Kylemurray.com.

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Selling to the Senses

Changing your customer’s sensory experience can boost sales

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Fight Club‘s anti-hero Tyler Durden may be crazy, but he offers a litany of lessons about how true entrepreneurs make their mark