Dr. Kyle Murray is an associate professor of marketing and the director of the School of Retailing at the University of Alberta’s School of Business. Read more about his research on Kylemurray.com.
Changing your customer’s sensory experience can boost sales
October 15, 2012
Recent scandals and marketing missteps involving the likes of Uber and Airbnb show that people care more about service than corporate shenanigans
By James Cowan