Dr. Kyle Murray is an associate professor of marketing and the director of the School of Retailing at the University of Alberta’s School of Business. Read more about his research on Kylemurray.com.
Changing your customer’s sensory experience can boost sales
October 15, 2012
How to Make Marketing Your Best Sales Tool
Former W100 winner Manjit Minhas runs a huge brewery, but she and her company aren’t widely known—yet
By Joanna Pachner