Kyle Murray

Kyle Murray

Dr. Kyle Murray is an associate professor of marketing and the director of the School of Retailing at the University of Alberta’s School of Business. Read more about his research on Kylemurray.com.

Selling to the Senses

Changing your customer’s sensory experience can boost sales

Readers Choice

Iconic hotelier Horst Schulze (of Ritz-Carlton fame) explains the simple changes any leader can make to foster great customer experiences