Dr. Kyle Murray is an associate professor of marketing and the director of the School of Retailing at the University of Alberta’s School of Business. Read more about his research on Kylemurray.com.
Changing your customer’s sensory experience can boost sales
October 15, 2012
Iconic hotelier Horst Schulze (of Ritz-Carlton fame) explains the simple changes any leader can make to foster great customer experiences
By PROFIT Staff