Kyle Murray

Kyle Murray

Dr. Kyle Murray is an associate professor of marketing and the director of the School of Retailing at the University of Alberta’s School of Business. Read more about his research on Kylemurray.com.

Selling to the Senses

Changing your customer’s sensory experience can boost sales

Readers Choice

Should you expect your staff to be always on call? Here’s some advice on what it takes to manage in a post-9-to-5 business world