Lisa Shepherd

Lisa Shepherd

Lisa Shepherd is author of Market Smart: How to Gain Customers and Increase Profits with B2B Marketing and president of The Mezzanine Group, a business-to-business strategy and marketing company based in Toronto. She was the youngest female CEO of a PROFIT 200 company in 2007 and 2008 and is a frequent public speaker on B2B marketing strategy and execution.

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When Will Your Marketing Pay Off?

You'll need to wait at least 100 days to start getting a return on investment. And it's unrealistic to expect otherwise

The 7 Elements of Great B2B Marketing

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The attributes you really need to make a splash in today's competitive environment

Killer Interview Questions for Marketers

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Hiring someone to build your firm's brand? Asking these four things will help you to separate the experts from the noisemakers

The 3 Elements of Great Marketing Managers

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What to look for, and prioritize, when choosing someone to lead your B2B firm's campaigns

Do You Really Need a Marketing Manager?

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The changing purchasing landscape has many B2B firms scrambling to hire marketers, but it's best not to rush the decision

How Many Sales Calls is Too Many?

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Some no-holds-barred advice from a business veteran who receives too many bad pitches, too often

Why You SHOULDN’T Try to Be Better Than the Competition

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Outperforming the other guys can be very bad for business. How to take a smarter approach to winning clients

3 Marketing Ideas Worth Stealing Today

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Smart and effective tactics you can copy

The Surprising Way Marketing Helps You Nab Young Workers

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The best way to entice 20- and 30-somethings to join your staff may come from your marketing department

The 2 Things on Every Great Marketer’s Resumé

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The easy and remarkably effective way to screen out candidates not worth interviewing

How to Market to Disaster Victims

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The fine art of promoting your disaster-recovery services without seeming like a jerk

Readers Choice

The scandal surrounding former CBC Radio host Jian Ghomeshi raises key questions about the value of policing staff behaviour