Lisa Shepherd

Lisa Shepherd

Lisa Shepherd is author of Market Smart: How to Gain Customers and Increase Profits with B2B Marketing and president of The Mezzanine Group, a business-to-business strategy and marketing company based in Toronto. She was the youngest female CEO of a PROFIT 200 company in 2007 and 2008 and is a frequent public speaker on B2B marketing strategy and execution.

|| || Email

The First Thing You Should Do In Marketing

Don't just pick a few tactics and hope for the best. Smart leaders take a more strategic approach

The Real Time Commitment of Smart Marketing

concentrate

If you want to build awareness of your brand, you have to devote resources—some of them internal—to the cause

How to Tell if Your Marketing is Working

frustrated_boss

If you're not getting results after 4 months, it's time to ask some serious questions—including whether the problem falls with you

When Will Your Marketing Pay Off?

impatient_CEO

You'll need to wait at least 100 days to start getting a return on investment. And it's unrealistic to expect otherwise

The 7 Elements of Great B2B Marketing

meeting

The attributes you really need to make a splash in today's competitive environment

Killer Interview Questions for Marketers

interview

Hiring someone to build your firm's brand? Asking these four things will help you to separate the experts from the noisemakers

The 3 Elements of Great Marketing Managers

job_candidates

What to look for, and prioritize, when choosing someone to lead your B2B firm's campaigns

Do You Really Need a Marketing Manager?

decision

The changing purchasing landscape has many B2B firms scrambling to hire marketers, but it's best not to rush the decision

How Many Sales Calls is Too Many?

annoying_sales_call

Some no-holds-barred advice from a business veteran who receives too many bad pitches, too often

Why You SHOULDN’T Try to Be Better Than the Competition

competition start

Outperforming the other guys can be very bad for business. How to take a smarter approach to winning clients

3 Marketing Ideas Worth Stealing Today

Thief-stealing-lightbulb

Smart and effective tactics you can copy

Readers Choice

There’s no separation between work and life. Here’s how some successful female entrepreneurs manage both.