Lisa Shepherd

Lisa Shepherd

Lisa Shepherd is author of Market Smart: How to Gain Customers and Increase Profits with B2B Marketing and president of The Mezzanine Group, a business-to-business strategy and marketing company based in Toronto. She was the youngest female CEO of a PROFIT 200 company in 2007 and 2008 and is a frequent public speaker on B2B marketing strategy and execution.

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4 Signs That It’s Time to Outsource Your Marketing

How to know when your internal marketers can't deliver the results you need

3 Vital Steps for Turning Marketing into Sales

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Investing in marketing is a great way to boost revenues. But without a few key changes, you’re wasting your money.

The Only Way to Know What Your Customers Want

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Identifying opportunities and driving sales by analyzing customer data doesn’t make sense for small and mid-sized companies

How Much Does Good Marketing Really Cost?

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It varies from industry to industry, but here's what you can expect to fork out

The First Thing You Should Do In Marketing

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Don't just pick a few tactics and hope for the best. Smart leaders take a more strategic approach

The Real Time Commitment of Smart Marketing

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If you want to build awareness of your brand, you have to devote resources—some of them internal—to the cause

How to Tell if Your Marketing is Working

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If you're not getting results after 4 months, it's time to ask some serious questions—including whether the problem falls with you

When Will Your Marketing Pay Off?

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You'll need to wait at least 100 days to start getting a return on investment. And it's unrealistic to expect otherwise

The 7 Elements of Great B2B Marketing

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The attributes you really need to make a splash in today's competitive environment

Killer Interview Questions for Marketers

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Hiring someone to build your firm's brand? Asking these four things will help you to separate the experts from the noisemakers

The 3 Elements of Great Marketing Managers

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What to look for, and prioritize, when choosing someone to lead your B2B firm's campaigns

Readers Choice

Specific guidelines on what you’ll get for your money, and which types of reps are worth the extra spend