Lisa Shepherd

Lisa Shepherd

Lisa Shepherd is author of the new book The Radical Sales Shift: 20 Lessons from 20 Leaders on How to Use Marketing to Grow Sales in B2B Companies and president of The Mezzanine Group, a business-to-business strategy and marketing company based in Toronto. She has been the youngest female CEO on PROFIT's Ranking of Canada’s Fastest Growing Companies and is a frequent public speaker on B2B marketing strategy and execution.

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5 Signs a Marketing Manager Isn’t Working Out

A great job interview doesn’t always lead to good performance. How to check if you’ve hired a dud

The Top 5 B2B Marketing Trends from 2015

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As many companies realized this year, marketing isn’t just for consumer-facing businesses

What Your B2B Sales Force Needs Help With


Today’s buyers aren’t convinced by the pitching tactics of old. Why sales has changed, and one proven solution to the problem

The 5 Things an Effective Strategic Marketing Plan Must Include

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Setting out your promotional aims and processes needn’t take long. How to create a lean roadmap to success

12 Steps to Trade Show Success


Without a plan, your industry event is just a paid vacation. How to make it worth the investment

6 Ways to Make Your Company Look Bigger Than It Really Is

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Size equals credibility for many buyers. How to measure up against larger competitors

3 Ways to Spot and Stop Inefficient Marketing

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Not getting enough bang for your marketing buck? What you can do to ensure your efforts and money aren't going to waste

Why Pretty Doesn’t Really Sell

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Churning out attractive marketing materials won’t win you more business. Here’s what will

Who Controls Key Purchasing Decisions Today?

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The ranks of B2B buyers are changing, and you need to adapt your sales and marketing efforts accordingly

Why Your Sales Team is Obsolete

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B2B companies need to stop trying to hire hunters and start adapting to the new buyer

3 Signs That You Should Do Your Own Marketing

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Outsourced marketing isn't for everyone. How to know when to do it in-house

Readers Choice

A recent survey suggests wage increases for next year will be the lowest in more than two decades