Lisa Shepherd
Lisa Shepherd is author of Market Smart: How to Gain Customers and Increase Profits with B2B Marketing and president of The Mezzanine Group, a business-to-business strategy and marketing company based in Toronto. She was the youngest female CEO of a PROFIT 200 company in 2007 and 2008 and is a frequent public speaker on B2B marketing strategy and execution.
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The 4 Marketing Manager Types You Must Avoid
How to makes sure you don't hire that marketer who rocks the job interview but ends up being a bad fit
B2B Sites Don’t Have to Stink
How to know if your business-to-business site is lame—and how to fix it if it is
The ‘Just Right’ B2B Marketing Budget
A quick and straightforward primer on how B2B companies can figure out how much to spend on marketing
Moneyball: How Your Small Business Can Play It
B2B marketers can learn from the movie how to win even when your budget is peanuts
Don’t Leave Your Rebranding Half Done
Many businesses do a great job of revamping their brand—only to fall short on the rollout. Here are 6 keys to completing the job so you’ll reap the full rewards
Pop Quiz: Should You Do Your Own Marketing?
Answer these 12 questions to decide whether DIY or outsourced marketing is your best bet
Put Your Marketing Head on the Spot
The 5 questions you should ask to ensure you get the most out of your B2B marketing dollars
5 Inexpensive Marketing Tools
Plenty of B2B businesses are overlooking these relatively low-cost marketing methods. Here’s why you should take advantage of them
Is Your Brand Robbing You of New Clients?
An established reputation can get in the way if you need to reinvent your business. Here’s how to manage the transition and land new customers
Food for Starving Sales Teams
Four powerful forces have made it harder than ever for B2B salespeople to find willing buyers. Here’s how marketing can help you harvest more qualified leads
How to Take Your Company From $6M to $83M in Sales
The fundamental shift in mindset that took one business from stagnation to exponential growth
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