Lisa Shepherd

Lisa Shepherd

Lisa Shepherd is author of the new book The Radical Sales Shift: 20 Lessons from 20 Leaders on How to Use Marketing to Grow Sales in B2B Companies and president of The Mezzanine Group, a business-to-business strategy and marketing company based in Toronto. She has been the youngest female CEO on PROFIT's Ranking of Canada’s Fastest Growing Companies and is a frequent public speaker on B2B marketing strategy and execution.

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Why Your Sales Team is Obsolete

B2B companies need to stop trying to hire hunters and start adapting to the new buyer

3 Signs That You Should Do Your Own Marketing

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Outsourced marketing isn't for everyone. How to know when to do it in-house

4 Signs That It’s Time to Outsource Your Marketing

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How to know when your internal marketers can't deliver the results you need

3 Vital Steps for Turning Marketing into Sales

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Investing in marketing is a great way to boost revenues. But without a few key changes, you’re wasting your money.

The Only Way to Know What Your Customers Want

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Identifying opportunities and driving sales by analyzing customer data doesn’t make sense for small and mid-sized companies

How Much Does Good Marketing Really Cost?

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It varies from industry to industry, but here's what you can expect to fork out

The First Thing You Should Do In Marketing

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Don't just pick a few tactics and hope for the best. Smart leaders take a more strategic approach

The Real Time Commitment of Smart Marketing

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If you want to build awareness of your brand, you have to devote resources—some of them internal—to the cause

How to Tell if Your Marketing is Working

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If you're not getting results after 4 months, it's time to ask some serious questions—including whether the problem falls with you

When Will Your Marketing Pay Off?

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You'll need to wait at least 100 days to start getting a return on investment. And it's unrealistic to expect otherwise

The 7 Elements of Great B2B Marketing

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The attributes you really need to make a splash in today's competitive environment

Readers Choice

Prospective clients will be eager to buy your ideas if you exhibit these qualities