Lisa Shepherd

Lisa Shepherd

Lisa Shepherd is author of Market Smart: How to Gain Customers and Increase Profits with B2B Marketing and president of The Mezzanine Group, a business-to-business strategy and marketing company based in Toronto. She was the youngest female CEO of a PROFIT 200 company in 2007 and 2008 and is a frequent public speaker on B2B marketing strategy and execution.

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How to Tell if Your Marketing is Working

If you're not getting results after 4 months, it's time to ask some serious questions—including whether the problem falls with you

When Will Your Marketing Pay Off?


You'll need to wait at least 100 days to start getting a return on investment. And it's unrealistic to expect otherwise

The 7 Elements of Great B2B Marketing


The attributes you really need to make a splash in today's competitive environment

Killer Interview Questions for Marketers


Hiring someone to build your firm's brand? Asking these four things will help you to separate the experts from the noisemakers

The 3 Elements of Great Marketing Managers


What to look for, and prioritize, when choosing someone to lead your B2B firm's campaigns

Do You Really Need a Marketing Manager?


The changing purchasing landscape has many B2B firms scrambling to hire marketers, but it's best not to rush the decision

How Many Sales Calls is Too Many?


Some no-holds-barred advice from a business veteran who receives too many bad pitches, too often

Why You SHOULDN’T Try to Be Better Than the Competition

competition start

Outperforming the other guys can be very bad for business. How to take a smarter approach to winning clients

3 Marketing Ideas Worth Stealing Today


Smart and effective tactics you can copy

The Surprising Way Marketing Helps You Nab Young Workers


The best way to entice 20- and 30-somethings to join your staff may come from your marketing department

The 2 Things on Every Great Marketer’s Resumé


The easy and remarkably effective way to screen out candidates not worth interviewing

Readers Choice

The definitive 2015 list of organizations that have mastered the art of employee engagement