Lisa Shepherd

Lisa Shepherd

Lisa Shepherd is author of the new book The Radical Sales Shift: 20 Lessons from 20 Leaders on How to Use Marketing to Grow Sales in B2B Companies and president of The Mezzanine Group, a business-to-business strategy and marketing company based in Toronto. She has been the youngest female CEO on PROFIT's Ranking of Canada’s Fastest Growing Companies and is a frequent public speaker on B2B marketing strategy and execution.

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The Top 5 B2B Marketing Trends from 2015

As many companies realized this year, marketing isn’t just for consumer-facing businesses

What Your B2B Sales Force Needs Help With

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Today’s buyers aren’t convinced by the pitching tactics of old. Why sales has changed, and one proven solution to the problem

The 5 Things an Effective Strategic Marketing Plan Must Include

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Setting out your promotional aims and processes needn’t take long. How to create a lean roadmap to success

12 Steps to Trade Show Success

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Without a plan, your industry event is just a paid vacation. How to make it worth the investment

6 Ways to Make Your Company Look Bigger Than It Really Is

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Size equals credibility for many buyers. How to measure up against larger competitors

3 Ways to Spot and Stop Inefficient Marketing

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Not getting enough bang for your marketing buck? What you can do to ensure your efforts and money aren't going to waste

Why Pretty Doesn’t Really Sell

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Churning out attractive marketing materials won’t win you more business. Here’s what will

Who Controls Key Purchasing Decisions Today?

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The ranks of B2B buyers are changing, and you need to adapt your sales and marketing efforts accordingly

Why Your Sales Team is Obsolete

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B2B companies need to stop trying to hire hunters and start adapting to the new buyer

3 Signs That You Should Do Your Own Marketing

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Outsourced marketing isn't for everyone. How to know when to do it in-house

4 Signs That It’s Time to Outsource Your Marketing

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How to know when your internal marketers can't deliver the results you need

Readers Choice

Entrepreneurial success with one venture doesn’t always transfer over to a new business. Why you may want to ignore a promising possibility