Lisa Shepherd

Lisa Shepherd

Lisa Shepherd is author of the new book The Radical Sales Shift: 20 Lessons from 20 Leaders on How to Use Marketing to Grow Sales in B2B Companies and president of The Mezzanine Group, a business-to-business strategy and marketing company based in Toronto. She has been the youngest female CEO on PROFIT's Ranking of Canada’s Fastest Growing Companies and is a frequent public speaker on B2B marketing strategy and execution.

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How to Make B2B Marketing Less Painful

Your marketer can't succeed without your support. Three practical, no-cost ways to remove barriers to marketing effectiveness within your company

The Surprising Way Marketing Helps You Nab Young Workers

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The best way to entice 20- and 30-somethings to join your staff may come from your marketing department

The 2 Things on Every Great Marketer’s Resumé

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The easy and remarkably effective way to screen out candidates not worth interviewing

How to Market to Disaster Victims

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The fine art of promoting your disaster-recovery services without seeming like a jerk

3 Powerful Tools to Help You Get More Done

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Cheap—or free—software that can make you a more productive business owner

How to Make Google AdWords Pay

Poorly executed AdWords campaigns lead to ads that are dead on arrival, producing practically no increase in sales.

Don't waste money on ads that don't work. Learn how to get results from a paid search campaign

The Surprising Way to Boost Business Value

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Even if your sales are high, shoddy marketing can still hurt you

The 4 Marketing Manager Types You Must Avoid

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How to makes sure you don't hire that marketer who rocks the job interview but ends up being a bad fit

B2B Sites Don’t Have to Stink

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How to know if your business-to-business site is lame—and how to fix it if it is

The ‘Just Right’ B2B Marketing Budget

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A quick and straightforward primer on how B2B companies can figure out how much to spend on marketing

Moneyball: How Your Small Business Can Play It

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B2B marketers can learn from the movie how to win even when your budget is peanuts

Readers Choice

Meeting with your reps doesn’t have to be a waste of everyone’s time. Here’s how to make it more engaging, useful and fun