Lorella DePieri

Lorella DePieri

Lorella DePieri is Program Director at the Centre of Excellence (CoE) in Sales Leadership at York University’s Schulich Executive Education Centre. The mission of the CoE is to elevate the professionalism of Sales and Sales Leadership. She is also CEO of Results By Design Consultants Inc., designing and delivering learning solutions that lead to sales culture transformation since 1989. And she is a Co-Founder of 1-degree shift Inc., an organization whose mission is to serve and support leaders who have an appetite to transform their cultures.

Facilitator, speaker and executive coach, Lorella inspires and informs as she guides people through organizational and personal transformation. Well known for her energetic and enthusiastic style, Lorella's expertise includes Sales Leadership, Management, Methodology and Performance; Presentation Skills; Coaching; Team-Building; Corporate Culture Transformation


How to Ask Questions That Lead to Sales

“What keeps you up at night?” won’t help you close deals. Your sales team needs to make these insightful inquiries instead

The 7 Cs of Fearless Leadership


Command and control is yesterday’s management model. How to inspire, empower and develop your team

The 4 Sales Leading Indicators You Need to Measure

sales success

Are you managing in the rear-view mirror? How to win more business by proactively tracking the right metrics

The Serious Strategic Problem With “Just Do It”


Nike’s slogan is a great marketing gimmick, but a lousy way to run a business. Four things that can stop you from executing, and how to overcome them

The 5 Cs You’ll Need to Succeed in the New Sales Reality

Illustration: iStock

Newly-empowered buyers want to work with partners, not pitchmen. What your salespeople must do to win business today

The 3 Phases of Growth Your Company Culture Must Adapt To

Photo: iStock

Change is inevitable, so you need to be prepared to manage your business' evolutionary stages

Readers Choice

Specific guidelines on what you’ll get for your money, and which types of reps are worth the extra spend