Paul McElhone

Paul McElhone

Paul McElhone is the executive director of the Canadian Institute of Retailing and Services (CIRAS) at the University of Alberta's Alberta School of Business. He has more than 20 years experience in strategic retail management, branding, image and image development, management consulting, merchandising and display, and selling and sales management.

How To Create Better Gen Y Retail Managers

Retail is usually the place young workers start out before moving on to a “real” job. But retailers must change that perception if they want to build a strong sales force

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