Randall Litchfield
Randall Litchfield was the editor of PROFIT from 1986 to 1990 and has been an entrepreneur ever since. He is most recently co-founder of Inbox Marketer Inc, an email marketing services firm, and four-time member of PROFIT 200 ranking of Canada's Fastest-Growing Companies.
Forget Problem-Solvers; You Need Problem-Makers
Disruptive employees can grow your business. Just take these five steps to control the chaos
The 4 New Steps of Effective Marketing
Today's prospective customers wants to be treated as unique individuals. Here's how to speak to the masses, one on one—without overwhelming your business
The 5 Steps to Explaining What Your Business Actually Does!
Elevator pitches aren't just for investors (or for elevators). But how many of us can powerfully describe our company and its value proposition?
Admiral Nelson’s Essential Business Lesson
Admiral Nelson wouldn’t have won the Battle of Trafalgar without this ingenious co-management strategy
Is Your Strategy Really Strategic?
Identifying the end goal is the easy part—how you get there will determine whether you succeed or fail
What’s Your Endgame?
Without purpose, you cannot build a business; you can only make a living. And that will have massive implications by the time it comes to sell
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