Randall Litchfield

Randall Litchfield

Randall Litchfield was the editor of PROFIT from 1986 to 1990 and has been an entrepreneur ever since. He is most recently co-founder of Inbox Marketer Inc, an email marketing services firm, and four-time member of PROFIT 200 ranking of Canada's Fastest-Growing Companies.

Forget Problem-Solvers; You Need Problem-Makers

Disruptive employees can grow your business. Just take these five steps to control the chaos

The 4 New Steps of Effective Marketing

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Today's prospective customers wants to be treated as unique individuals. Here's how to speak to the masses, one on one—without overwhelming your business

The 5 Steps to Explaining What Your Business Actually Does!

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Elevator pitches aren't just for investors (or for elevators). But how many of us can powerfully describe our company and its value proposition?

Admiral Nelson’s Essential Business Lesson

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Admiral Nelson wouldn’t have won the Battle of Trafalgar without this ingenious co-management strategy

Do You Have a Strategy or Just a Goal?

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Identifying the end goal is the easy part—how you get there will determine whether you succeed or fail

What’s Your Endgame?

Illustration by Paul Blow

Without purpose, you cannot build a business; you can only make a living. And that will have massive implications by the time it comes to sell