Randall Litchfield

Randall Litchfield

Randall Litchfield was the editor of PROFIT from 1986 to 1990 and has been an entrepreneur ever since. He is most recently co-founder of Inbox Marketer Inc, an email marketing services firm, and four-time member of PROFIT 200 ranking of Canada's Fastest-Growing Companies.

Forget Problem-Solvers; You Need Problem-Makers

Disruptive employees can grow your business. Just take these five steps to control the chaos

The 4 New Steps of Effective Marketing

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Today's prospective customers wants to be treated as unique individuals. Here's how to speak to the masses, one on one—without overwhelming your business

The 5 Steps to Explaining What Your Business Actually Does!

figures shaking hands in elevator

Elevator pitches aren't just for investors (or for elevators). But how many of us can powerfully describe our company and its value proposition?

Admiral Nelson’s Essential Business Lesson

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Admiral Nelson wouldn’t have won the Battle of Trafalgar without this ingenious co-management strategy

Do You Have a Strategy or Just a Goal?

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Identifying the end goal is the easy part. How you get there will determine whether you succeed or fail

What’s Your Endgame?

Illustration by Paul Blow

Without purpose, you cannot build a business; you can only make a living. And that will have massive implications by the time it comes to sell

Readers Choice

Specific guidelines on what you’ll get for your money, and which types of reps are worth the extra spend