Roger Pierce

Roger Pierce

Roger Pierce is the founder of, co-author of the book Thriving Solo: How to Grow a Successful Business and one of Canada’s top experts on starting up. Roger helps others get into business by sharing what he’s learned from launching 11 companies.

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4 Keys to Marketing to Canadians

With a preference for hot poutine, cold craft beer and fresh Timbits, understanding what Canadians want can be challenging for any newcomer entrepreneur

4 Pit Stops Every Newcomer Entrepreneur Should Make

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Make your journey into self-employment easier by accessing these amazing (and free) resources for immigrant entrepreneurs

Show Me the Money: 5 Funding Sources for Newcomers


Canada offers plenty of money to launch your business—providing you know where to look and what to expect from these different sources of cash

Essential Immigrant Startup Guide: Doing Business in Canada Requires a ‘Double-Double’


Quickly understanding the way Canadians talk and conduct business is important to the success of a newcomer entrepreneur

Essential Immigrant Startup Guide: Where to Go for Help

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With so much money, expertise and support available for startups across the country, your business can’t go wrong. These four resources will help you get your business off the ground

There’s No Barter at The Gap

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In many ways doing business in Canada is not the same as back home. Roger Pierce offers four defining differences and how to manage them in this installment of his Immigrant Startup Guide

Essential Immigrant Startup Guide: Know This Before Launch

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Before deciding to start a company, your journey begins with a look inward to assess your particular abilities, risk tolerance, access to resources—and comfort with all things Canadian

Drive Your Motivation To New Speeds


The one thing that can motivate your customers, employees, colleagues—and even you

Get Ready for Takeoff

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Before you launch your startup you need to have the basics in place to actually do business

Let Mentors and Advisors Propel Your Startup

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Admit that you don't know everything about running a business and work with people who do

Top Five Sources of Startup Capital

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If you need cash to fund your new business, look to these financing options first

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Specific guidelines on what you’ll get for your money, and which types of reps are worth the extra spend