Wayne S. Roberts

Wayne S. Roberts

Wayne Roberts is president and chief creative officer of Blade Creative Branding, a Toronto-based company specializing in strategic branding, creative advertising and innovative online solutions.

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Harness the Power of Content Marketing

Creating and curating attracts and engages potential customers. How to make friends and generate leads with awesome content

4 Signs Your Brand Isn’t Ready to Be a Star

Photo: Adventrr/iStock

To continue to grow, you need to nurture your image. How to know when your brand needs a facelift

4 Ways to Connect With Gen Z

Photo: Pamela Moore/iStock

If you're still trying to figure out what makes millennials tick, it's time to move on

What Branding Has in Common with Biology

Photo: Momentimages/Getty

The best brands have a life of their own. Why you need to build an ecosystem around yours

Do Super Bowl Ads Even Work?

Photo: Tom Pennington/Getty Images Sport

The long-standing tradition of hyping the Super Bowl, and the ads that go with it, is more about appearance than results.

Beware the Social-Media Pitch

Image: facebook.com/paper

Facebook’s new platform, Paper, is a part of a new breed of social-media platforms. But, as far as businesses are concerned, it’s more of the same

Canada Goose Flies South: So What?

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Another great Canadian brand falls into the hands of dreaded American raiders. Smart move for a made-in-Canada company or branding disaster?

Can You Pull Off DIY Branding?

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When even an ad man thinks you’re better off taking some marketing activities in-house, you know it’s something to consider

8 Ways To Stand Out at a Trade Show

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Only a few exhibitors do what it takes to kick ass on the convention floor. Here’s how to play to win before, during and after the show

5 Simple Ways to Get Clients to Gush About You

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Third-party testimonials can be a powerful way to build your business. But how do you get them?

Stamp Your Brand on Your Sales Reps

Cowboy branding a calf New Mexico ranch

4 ways to turn your team into brand boosters

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Readers Choice

Resilience might not be exciting, but it’s what separates businesses that survive tough times from those that don’t. Just ask the owners of PROFIT 500 winner Ryan Murphy Construction, a Calgary company thriving amid a brutal local downturn