Wayne S. Roberts
Wayne Roberts is president and chief creative officer of Blade Creative Branding, a Toronto-based company specializing in strategic branding, creative advertising and innovative online solutions.
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Stamp Your Brand on Your Sales Reps
4 ways to turn your team into brand boosters
7 Keys to Killer Emails
Most marketing emails are irritating or invisible. Here’s how to ensure that your company’s messages are noticed, welcome and effective
4 Keys to Getting Media Coverage
To reach the public through the media, you first need to appeal to journalists. Here’s how to build a good relationship with them
Create Great Ads, Guaranteed
The key to coming up with outstanding brand creative is to take a disciplined approach to brainstorming. Here’s how
Great Ads Start With a Great Brief
It's vital to give clear and concise directions to whoever comes up with advertising ideas for your business. Here's how to do that
Social Media: Higher Numbers Aren’t Always Better
Don’t lose sight of your brand in your rush to pile up more Facebook “Likes” than a rival
Social Media Branding: Learning to Fly
Learn how to keep your company relevant and create customer loyalty
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