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PROFIT: Issue - March 2011

Handbook
Topic:  HR
Great onboarding is key By Carmine Domanico  | February 16, 2011   I’ve finally hired my first HR manager. What’s my next step?
Topic:  Sales & Marketing
Respecting time By Harvey Copeman  | February 16, 2011   What’s the one thing I can do to make 2011 a breakout sales year?
globalmarkets
Topic:  Exporting
Researching foreign markets By Pernille Fischer Boulter  | February 16, 2011   How can I research potential export markets without much cost or hassle?
accountant
Topic:  Finances
Put your accountant to work By Jeff Llewellyn  | February 16, 2011   How can I get more value from my accountant?
secret1
Topic:  Sales & Marketing / Handbook
An insider's guide to PR By Ian Portsmouth  | February 15, 2011   Few firms know how to get their story told. PROFIT's editor reveals seven keys to being covered.
atm_0211_322
Topic:  Startup / Finances / Handbook
The good, bad, old and new business banking By Jim McElgunn  | February 15, 2011   How the financial crisis has changed the way banks approach small business—and how you should respond.
criminal
Topic:  Technology / Peer - to - Peer / Handbook
Don’t be a victim By Jacob Stoller  | February 16, 2011   How to protect your firm against the newest cyberthreats, from cellphone hacking to social-media engineering.
contagious
Topic:  Handbook
How to be highly contagious By Deborah Aarts  | February 15, 2011   Every marketer dreams of creating a campaign that "goes viral". Help your own content catch on by employing these five simple and affordable tactics.
Features
4 Steps
Topic:  Leadership / Peer - to - Peer
Four simple steps to organizational excellence By Einar J. Westerlund  | February 16, 2011   How to exploit the link between quality and engagement.
Wadood Ibrahim
Topic:  HR / Leadership
Secrets of Canada’s best bosses By Chris Atchison  | February 16, 2011   The simple people practices that increase engagement, boost retention and drive growth.
trophy1
Topic:  Sales & Marketing / Leadership / How-To-Guides
How to bag a trophy client By Deborah Aarts  | February 16, 2011   Selling to large companies doesn’t have to be a long, frustrating and resource-draining process. Try these tactics to shorten your journey from the cold call to the dotted line
wealthy_entrepreneur
Topic:  Peer - to - Peer / How-To-Guides
The Wealthy Entrepreneur By Julie Cazzin  | February 16, 2011   The 10 essential strategies for every business owner who wants to be rich and stay rich.
Topic:  Leadership / Peer - to - Peer
Building a better workforce February 16, 2011   Do you dream of having more high-performing Employees? try adopting the HR tactics of the 50 best small and medium employers in Canada.
Opportunity
Topic:  Sales & Marketing / Opportunities & Trends
Unbeatable advice By Rick Spence, Greig Clark  | February 16, 2011   Superior market intelligence, higher client loyalty and other great reasons your B2B firm needs a customer advisory board.
Topic:  Opportunities & Trends
Academic insights made intelligible By Deborah Aarts  | February 16, 2011   Engaging consumers and what to expect from Gen Y workers.
sale
Topic:  Startup / Sales & Marketing / Opportunities & Trends
The easiest sale By Ian Chamandy and Ken Aber  | February 16, 2011   Somewhere out there are people predisposed to buying your product or service. You just have to show them your "why."
fonder_farewells
Topic:  Startup / Opportunities & Trends
Fonder farewells By David Pimentel  | February 16, 2011   Fed up with traditional service models, more consumers are searching the web for alternatives — even for funerals.
target_checkout_line_600_425
Topic:  Opportunities & Trends / Peer - to - Peer
Aim for the bull’s eye February 10, 2011   PROFIT’s survey of retail pros suggests many kinds of business have much to gain from the planned expansion by U.S. retail giant Target into Canada
cloud
Topic:  Sales & Marketing / Opportunities & Trends / Technology
Get ahead in the cloud By Deborah Aarts  | February 16, 2011   The IT market’s silver lining is right where you’d expect it to be.
boomer_ice_cream
Topic:  Startup / Sales & Marketing / Opportunities & Trends
The next boomer bonanza By Annette Bourdeau  | February 16, 2011   The first of the baby boomers turn 65 this year, but that doesn’t mean they’ll stop working. Welcome to the age of the semi-retiree — and a big new wave of opportunities.
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