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PROFIT: Issue - December 2011 - January 2012

Features
Topic:  Startup
Entrepreneurs and the hunt for good staff By David Pimentel  | To find and to keep  | December 08, 2011   How are entrepreneurs handling the hunt for good employees? A new national survey finds they’re widening search criteria and offering low-cost perks.
Topic:  Opportunities & Trends
Kenshi Arasaki has created a highly successful app business By Deborah Aarts  | Digital DrEamEr  | December 06, 2011   In Kenshi Arasaki’s bold vision, his company doesn’t just create mobile apps—it creates the next generation of entrepreneurs
2011 FuEL Award WInners November 10, 2011   Celebrating Canada's Future Entrepreneurial Leaders, the FuEL Awards honour the achievements and aspirations of entrepreneurs under the age of 30. Check out all the FuEL winners.
Topic:  Startup / Opportunities & Trends
4 keys to successful new product launches By Kim Hart Macneill  | December 05, 2011   Congratulations! You've developed a new consumer product. Now, all you must do is save it from an early grave because 75% of consumer products flop in their first year.
Topic:  Startup / Opportunities & Trends
Canada's natural resource sector needs better HR and PR By Kim Hart Macneill  | December 05, 2011   Natural resources are central to our economy. Energy, forestry and mining together generated a hefty 10.3% of national GDP in 2010, reports Statistics Canada. And this export-oriented sector is booming, thanks to voracious demand for commodities in emerging markets. Export Development...
Topic:  Startup / Opportunities & Trends
Selling to Canada's new immigrants By Kim Hart Macneill  | December 05, 2011   Just translating ads and marketing material into different languages won't help you sell to Canada's growing immigrant population.
Topic:  Startup / Opportunities & Trends
Three recession-proof industries By Kim Hart Macneill  | December 05, 2011   As the economy stagnates, keep these downturn-defying sectors in your sights.
Topic:  Opportunities & Trends
Sammie Kennedy launched her bootcamp fitness business using her own inspirational story By Deborah Aarts  | December 06, 2011   Why Sammie Kennedy has made her personal story a cornerstone of her brand—and why customers love it.
Ray Cao founded a niche beauty business after abandoning Plan A By Deborah Aarts  | Shakeup artist  | December 06, 2011   FuEL Award winner Ray Cao has made Loose Buttons Inc. a success by tapping into niche beauty consumer needs.
Alexander Levy has created a speech-assistance technology, a potential billion-dollar industry By Deborah Aarts  | Voice of the people  | December 06, 2011   By introducing game changing technology to an underserved market, Alexander Levy is building a booming business—and transforming lives.
Topic:  Sales & Marketing
Arlene Dickinson talks about triumphs, mistakes and the value of a balanced life By Ian Portsmouth  | Sharing the journey  | December 07, 2011   Arlene Dickinson would like others to learn from her mistakes as much as her successes.
Opportunity
Business opportunity news you can use By Ian Portsmouth  | December 13, 2011   Because we’ve been too busy coping with a “global economic crisis” for the past year, we’re giving you a PROFIT update while we have the chance
Topic:  Opportunities & Trends
Selling to the 1.3% December 07, 2011   The Occupy Movement has recently put the spotlight on the wealthiest people in society. Here's another way to look at them: As a target market.
Topic:  Opportunities & Trends
Clean up with conscious consumers By Deborah Aarts  | December 07, 2011   There's money to be made in helping people do the right thing.
Topic:  Opportunities & Trends
Pulse: Shipbuilding benefits Pulse: Don't miss these boats  | December 08, 2011   All aboard! Ottawa’s new $33-billion shipbuilding program will benefit businesses of all kinds in Halifax, Vancouver and in between.
Topic:  Opportunities & Trends
Construction: It's not easy building green By Annette Bourdeau  | It's not easy building green  | December 07, 2011   How your business could fill the growing gap between eco-friendly construction supply and demand.
Topic:  Opportunities & Trends / Leadership
Spence: Try writing a book By Rick Spence  | Spence: Write all about it  | December 08, 2011   With the rise of ebooks and on-demand publishing services, every entrepreneur can be an author.
Topic:  Opportunities & Trends / Exporting / International Trade
Export opportunities in Brazil By Chris Atchison  | Brazil needs you  | December 07, 2011   The land of soccer and samba is counting on foreign suppliers to support its rapid growth.
Handbook
Topic:  Handbook
Sales meetings that don't suck By Fawzia Sheikh  | December 07, 2011   Consider a new approach that educates, motivates and never puts anyone to sleep.
Topic:  Handbook
Acquisitions: Buying a business By Chris Atchison  | Pry before you buy  | December 08, 2011   Making an acquisition is a tricky business. The answers to these seven questions will tell you want you're really in for.
Topic:  Handbook / International Trade
Financing foreign sales By Deborah Aarts  | December 07, 2011   Here's how to fund your next export order.
Topic:  Handbook
Better ways to give By Joanna Track  | December 07, 2011   Charitable requests can overwhelm your business. Here's how one entrepreneur improved the returns for both the donor and the recipients.
Topic:  Handbook
Instant MBA: Business plans, e-tailing By Deborah Aarts  | Instant MBA  | December 07, 2011   The data are in: Business plans don't matter. Also, the secret to e-tailing success is zoom photo technology.
Topic:  Handbook
Social media branding: Learning to fly By Wayne S. Roberts  | Learning to fly  | December 07, 2011   A simple guide for any business making its first investment in social media—or wondering why it wasn't better the last time.
Topic:  Handbook
Stamps of approval By Jim McElgunn  | December 07, 2011   Before you dismiss QR codes as another passing tech fad, consider these seven smarter ways to put them to work.
Topic:  Handbook
Book Smarts: Designing for Growth By PROFIT staff  | December 07, 2011   Jeanne Liedtka and Tim Ogilvie's Designing for Growth reviewed.
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