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PROFIT: Issue - March 2012

Handbook
Topic:  Startup
Startup incubators offer cash and mentoring By Jim McElgunn  | February 08, 2012   What’s even better for a startup than mentoring from experienced entrepreneurs? Mentoring plus two big whacks of cash.
Topic:  Startup
Four business websites for startups By Kim Shiffman  | February 08, 2012   These sites will help you evaluate your idea and readiness to enter the market.
Topic:  Sales & Marketing
Networking tactics to advance your business February 08, 2012   Four tactics that are key to building a robust network.
PROFIT_motivate_your_team
Topic:  Leadership / Handbook
Sales compensation plans: How to motivate your employees By Matthew Cook  | February 08, 2012   Does your sales compensation plan encourage all the right outcomes for your company?
Topic:  Sales & Marketing
How critical reviews online impact your business By Kim Shiffman  | February 08, 2012   Consumer-review websites like Yelp are the first stop for many shoppers.
Topic:  Peer - to - Peer
Advisory Board: weekly meetings, background checks, value of imported goods and keeping control February 06, 2012   Business leaders answer readers' questions about running small and medium-sized businesses.
Startup
PR_guilt
Topic:  Startup / Technology
Bar finds a winning business formula to fill customer niche By Ian Portsmouth  | February 08, 2012   Guilt & Co. uses innovation to give 30-somethings a sophisticated but relaxed alternative in Vancouver's entertainment market.
PR_cashkeepers
Topic:  Startup
Effective business tools to help startups keep costs low By Corinna Vangerwen  | February 08, 2012   Startups have to get by without much money. Established businesses don’t want to spend much money. Whichever you run, try these tools.
Money to burn graphic
Topic:  Startup
Financing strategies for your startup By Jim McElgunn  | February 06, 2012   Thanks to low interest rates and sluggish equities markets,startup firms are becoming more attractive to friends and family investors.
Ryan Holmes , CEO HootSuite
Topic:  Startup / Technology
Hootsuite and its art of continual product innovation By Kim Shiffman  | February 06, 2012   Ryan Holmes has found success as he continually modifies and tweaks his product. Apple and Facebook have similar CEOs.
Startup Launch partners
Topic:  Startup
Startups need great personal relationships and friends By Sean Wise  | February 06, 2012   Getting a little help from your friends is one way to get your startup rolling.
Beyond the Rack
Topic:  Startup
How Beyond the Rack doubled its sales growth By Kim Shiffman  | February 06, 2012   Online clothier Beyond the Rack grew beyond belief using a strategy of constant searching for startup financing.
Opportunity/ Best Employers/ Features
Topic:  Leadership / Peer - to - Peer
RIM crisis highlights the entrepreneur’s greatest challenge By Ian Portsmouth  | February 06, 2012   The resignation of RIM’s co-CEOs does more than end a troubled chapter in the tech giant’s story. It reminds us how easy it is to make crucial mistakes.
Topic:  Leadership
An engaged employee is a happier, more productive employee By Kim Shiffman  | February 08, 2012   The trick is to hire people who are entrepreneurially inclined.
PROFIT_Lori_Van_Opstal
Topic:  Finances
Business exit strategy: company sold in one day By Kim Shiffman  | February 08, 2012   It often takes years to find the right buyer for your company. In Lori Van Opstal’s case, it took little more than a day last summer.
PR_inbetween
Topic:  Leadership
Middle managers' engagement key to company success By Chris Atchison  | February 08, 2012   Curse all the trash talk about middle managers. Show them some love, and your company will love you back.
PR_engage
Topic:  Startup
Three strategies to build employee engagement By Uyen Vu  | February 08, 2012   Wouldn't you love to employ a loyal, turbocharged team that's always in it to win it? Here's how three star employers got theirs.
PR_reza
Topic:  Startup
Reza Satchu on life, entrepreneurship and how to stay motivated By Ian Portsmouth  | February 08, 2012   Canada needs to build its own Facebooks and Googles. Reza Satchu is trying to meet that challenge, 36 kids at a time.
Topic:  Opportunities & Trends
Planning to sell your business? February 08, 2012   We asked three pros: “Which types of companies will be most attractive to buyers this year?”
PR_data
Topic:  Opportunities & Trends
Business data is in high demand: how to unleash your own potential By Rick Spence  | February 08, 2012   There’s exploding demand for business data, and your company could be sitting on a pile of it.
PR_Gap
Topic:  Opportunities & Trends
Trading used goods—recommerce—is a growing business trend By Melissa Dunne  | February 08, 2012   For many consumers, trading in is the new buying. Here’s how your company can get in on “recommerce.”
CB_Mark Zuckerberg
Topic:  Opportunities & Trends
Selling on Facebook: the data you need February 08, 2012   Even if you don't buy into the stock offering of the year, you can still reap the rewards of Facebook’s success: sell to its most fervent members.
PR_Datawind
Topic:  Opportunities & Trends
Selling to the world's poor offers huge potential By Annette Bourdeau  | February 08, 2012   The world’s poor are a vast potential market for a surprising number of products. Here’s why it makes sense to sell to people who don’t have much money.
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