Today's 20-somethings have the tech skills and social media savvy businesses crave. So, what are the best ways to attract young workers to your organization?
By taking a multi-tiered approach, you can reach both active and passive candidates. a company can use LinkedIn to present a professional image, with detailed profiles of key leaders and personnel and up-to-date job postings. the firm also can have a Facebook page with features about various staff events and corporate social responsibility initiatives. high-profile employees could be blogging about specific issues in their areas of expertise or tweeting about conferences or articles of interest.
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It's important for companies to have a social-media plan in place that demonstrates their competitive advantages. start with small steps by creating a LinkedIn account, then get active on Twitter, YouTube and Facebook. this will help your company reach gen-y and millennial candidates. review your company's website to ensure it's current, remove any outdated content and add social-media links. once you have a social-media presence, the key is to be consistent and genuine with your messages.
The new generation entering the workforce has grown up in a digital world and is accustomed to having instant access to information and building virtual relationships through their social networks. that's why it's vital for a company to manage its online reputation on social-media sites such as Facebook, Twitter and LinkedIn. comments posted by individuals who have had an experience with a company will have a greater influence than what the company says about itself.