Legendary Canadian brand Tilley Endurables is best known for its broad-brimmed sunshades, so much so that the company’s logo traces the chapeau’s silhouette. Though the company has added woollen variants for winter wear, it’s latest product is a major departure from the iconic shape.

Last year, Tilley produced a toque for the first time. Here’s how it came up with it’s take on the popular Canadian hat.

(Illustration by LeeAndra Cianci)

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