Behind every terrific product is a story, and it’s often a complex one, filled with experiments, tweaks and setbacks. But when things finally come together, the results can transform a business.

Here, four women from the 2016 W100 ranking of Canada’s Top Female Entrepreneurs share the stories of how they took an innovative product from idea to market.

Meet the 2016 W1002016 RankingNo. 1: Tonia Jahshan of Steeped TeaMore Success Stories

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