Sales & Marketing

How to Use PR to Sell Your Company’s Story

To grab the attention of the public and prospective customers, you need to be doing these key things

How to Ask Questions That Lead to Sales

Human brain and colorful question mark

“What keeps you up at night?” won’t help you close deals. Your sales team needs to make these insightful inquiries instead

Lessons in Branding from Dee Snider

Dee Snider of Twisted Sister performs at the Heavy Montreal Festival in August 2014 .  Photo:  Mark Horton/Getty Images

“My formula for success isn’t necessarily what people want to hear. It’s 10% inspiration and 90% desperation,” says the Twisted Sisters frontman

7 Things You Need to Know About the Next Generation of Consumers

Photo: iStock

A new global study looks at the mindset of today's youth, Generations Z and We

The Truth About Branding

Geek Squad founder Robert Stephens famously said “Marketing is the price you pay for being unremarkable.” Photo: Andrew Harrer/Bloomberg/Getty

Prominent skeptics say if your product is good enough, you don’t need branding. Here’s why they’re wrong

Last Day to Enter: The 2016 W100

W100

March 31 marks the final day to submit a ballot for the 18th ranking of Canada's Top Female Entrepreneurs

What to Do About a Brand Endorser Gone Bad

Photo: Tom Merton/Getty

When your celebrity spokesperson (sooner or later) ends up in a scandal, how do you know if you should cut ties? Six expert tips

Why Consumers Really Care About Corporate Social Responsibility

greenwash

A new study suggests that people's motives for supporting do-goodery aren't all that pure

The 5 Steps to Sales Management Success

Photo: iStock

A simple guide to building the most important team within your organization

Lessons from the Dragons: Quality Always Wins

Aaron_Harowitz_Zack_Silverman_Josh_Linde-Walter_Craft_Caeser_Mix-Dragons_Den_S10_E20-P_CBC-600x400

A simple activity made too elaborate and three entrepreneurs making Canada's favourite cocktail better on Dragons' Den Season 10 Episode 20

How to Turn Employees into Brand Ambassadors

Illustration: Kaisorn/iStock

What your workers say and post about your company can be just as impactful as your paid marketing efforts. Four tips for making the most of their influence

Readers Choice

Specific guidelines on what you’ll get for your money, and which types of reps are worth the extra spend

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