Sales & Marketing

What Today’s Small Businesses Can Do to Beat Giant Competitors

"Craft brands" are winning market share from the big guys by focusing on what makes them unique

Can You Afford to Let Customers Wait in Line?

Large group of people waiting in line

Today's consumers don't have the patience to stand around. So theme parks, where queuing is its own special attraction, are replacing real-life lines with virtual ones

When Nostalgia in Marketing Works

Photo: iStock

Just because something reminds consumers of the past doesn't mean it will resonate today. How to get it right

The MEC Way to Expand a Customer Base

Photo: Deborah Baic/Globe and Mail/Canadian Press

Under CEO David Labistour, Mountain Equipment Co-op evolved from its outdoorsy roots to target urban consumers. Here's how the retailer did it

Why There’s No Such Thing as Oversharing in Marketing

Illustration: Peter Arkle

There was a time when divulging private details in a business context was taboo. But a new breed of entrepreneurs are making bank by baring all

How to Make B2B Marketing Less Painful

Business people tired of working

Your marketer can't succeed without your support. Three practical, no-cost ways to remove barriers to marketing effectiveness within your company

Lessons From the Dragons: How to Make Your Audience Your Best Asset

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A bath product innovator captures a multi-million dollar market in Dragons' Den Season 11 Episode 18

How to Reach New Customers With Creative Marketing Videos

Black and white film slate in woman hand on blue background.The slate is placed on the left side of horizontal frame.The clapper is open

Big brands aren't the only ones making mini-movies for online audiences anymore. Why small business owners are becoming filmmakers

How to Bounce Back When Your Product Launch is a Disaster

Illustration: iStock

You only get one chance to make a first impression, but it's possible to recover from a failed debut

What You Can Learn From Today’s Hottest Young Brands

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The most exciting brands got there by ditching the rule book. More established companies should take the hint: Reinvention starts right away

Lessons in Getting Back to Growth From Lululemon’s Laurent Potdevin

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Having returned the once-troubled fitness apparel brand to health, the CEO is now focused on doubling revenues in the next five years

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