Sales & Marketing

The New Era of Consumer Trust

Information-saturated shoppers want to outsource their consciences to the companies they buy from. That's a huge opportunity

The Two Kinds of Millennial Consumers

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The idea of "millennials" as a monolith was always tenuous. It's getting even more so as those on the demographic's leading edge flirt with middle age

How Should Retailers Respond to the Trump Boycott Campaign?

A worker cleans the windows of the Ivanka Trump Collection in the lobby of Trump Tower in New York. More shoppers, even those in Canada, are joining a campaign to push back against Trump's divisive rhetoric and policies with their wallets, taking aim at a growing hit list of companies that support the first family's business ventures. Photo: Andrew Harnik/AP/CP

Some consumers are avoiding stores that carry products associated with the family's businesses

Ask a Millennial: Is Do-goodism a Deal Breaker?

Photo: Roberto Caruso

Our Senior Millennial Correspondent Anna Fitzpatrick on why companies can no longer just pay lip service to noble causes

Why Your Company’s Brand Should Always Be in Your Hands

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Too many bosses leave their corporate identity and image in the care of hired guns. It's time to take personal responsibility

How to Handle a Controversial Client

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Alt-right news outlet Brietbart uses Ottawa-based Shopify's e-commerce platform for its online store. Three experts on what to do when you're caught between a customer and its opponents

Does Your Office Smell Productive?

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Aromatherapy isn't just for spas and cosmetics stores any more: The odours in your office can affect the way your people work

4 B2B Marketing Trends to Watch in 2017

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These technologies and strategies are set to be the most effective for business-to-business companies this year. Adapt your plan and budgets accordingly

What You Can Learn About Following Fads From Pokémon Go

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The insane, temporary popularity of the mobile game in 2016 is a warning to companies chasing trends across the modern consumer landscape

7 of the Best Marketing Lessons From 2016

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Feelings trumped facts, and even the most innocuous brands found themselves dragged into public conversations they never intended, or wanted, to be part of

The Most Costly Mistake B2B Companies Make About Marketing

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An all-too-common misperception could be holding back the growth of your business

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