Sales & Marketing

Ask a Millennial: Can You Do Our Social Media?

Our Senior Millennial Correspondent Anna Fitzpatrick on why your young employees aren’t necessarily the hashtag masters you might assume

What Salespeople Can Learn From Oprah’s Favourite Things

Photo: Charles Rex Arbogast/AP/CP

Getting the attention of prospects has never been more challenging. This innovative strategy can help you cut through the noise and win over potential clients

Why You Should Really Fear Social Media

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It's the medium that has the greatest potential to be damaging to your public image, according to a new poll

Could You Be the Face of Your Brand?

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Walmart's recent ad featuring Doug McMillon shows how companies can use a CEO-as-star strategy to reach their audience

Will Your Branding Work in the U.S. Market?

Photo: Neal Brothers

To attract consumers' attention on store shelves across the border, snack co Neal Brothers had to rethink its packaging

What It Takes to Build an Authentic Brand

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Too many companies focus on what they think they know about their customers. Why they need to prioritize research instead

4 Steps to Bridge the Gap Between Marketing and Sales

Illustration: iStock

These two crucial teams must be pulling in the same direction if you want to generate more revenue. How to get them working together

What’s Next For Canada Goose

Canada Goose CEO Dani Reiss at the company's new, larger Toronto factory in 2014. Photo: Frank Gunn/CP

Dani Reiss on building an authentic brand, the importance of bricks-and-mortar, and the risks and rewards of expanding beyond the iconic winter parka

6 Things Small Businesses Need to Understand About Social Media

Photo: Matt Jeacock/iStock

Basic truths from the world of retail you can apply to your online marketing efforts

Why Startups Should Sell to Big Companies First (and How to Land Them)

Illustration: iStock

W100 winner Carol Leaman ignored the conventional "start small" growth model and pursued billion-dollar companies straight out of the gate

3 Steps to an Unstoppable Sales Strategy

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How to develop a plan that will equip your sales team to sell more, better

Readers Choice

The remarkable story of how a technophilic car salesman from Salmon Arm, B.C., created a website, changed the way Canadians buy vehicles and built the No. 1 company on the 2016 PROFIT 500—Canada Drives

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