Sales & Marketing

Does Your CMO Know How to Use Big Data?

The availability of information about advertising effectiveness is skyrocketing, but many managers don't know what to do with it.

How to Compete with U.S. Retailers Online

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Canadian shoppers are being lured to American sites with perks, and domestic companies are stuck playing catch-up.

Lessons 2014: Creating Sales Moments

Photo: Andrew Francis Wallace/Toronto Star/Getty

It takes constant innovation to keep sales numbers where you want them. A look at some of 2014's biggest sales moments, and what you can learn from them.

What to Pay a New Sales Hire

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Money matters, whether you're recruiting a young graduate or a star performer

Lessons 2014: Put a Brand On It

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Last year, having an identifier that distinguished you from the crowd was more important than ever. A look at some of 2014's biggest branding news and what you can learn from it.

What Millennials Want

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Lessons in catering to Generation Y from music streaming service Spotify

These 3 Pictures Could Be Worth Millions to Your Business

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Vital lessons in corporate strategy from the epic events of 2014, told through photos.

A Second-Generation Success Story: Linda Hasenfratz at Linamar

Linamar CEO Linda Hasenfratz

Linda Hasenfratz had to fill big shoes: her father's. Her apprenticeship at Linamar helped her succeed.

Opportunity in the Ethnic Food Aisle

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Visible-minority Canadians feel underserved by grocery store offerings according to new study

Square Wants You to Throw Out Your Tills

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Mobile payment facilitator is targeting Canadian SMEs with new services and personnel

Lessons in Diversification from Cineplex’s Ellis Jacob

Cineplex Entertainment President and CEO Ellis Jacob

The entertainment mogul talks about integrating new acquisitions and what he's learned over three decades in the business

Readers Choice

The serial entrepreneur on her new eco-first venture and the importance of happiness over profit

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