Sales & Marketing

How to Turn Your Superfans Into an Incredible Marketing Resource

Build the Perfect Small Business: The clients you already have can help you find new ones. What you can do to generate referrals and make customers feel valued

Lessons From the Dragons: Thinking Small Can Pay Off Big


Two businesses using independents to their advantage and an unlikely bidding war on Dragons' Den Season 11 Episode 3

7 Ways to Build the Perfect Small Business


Size needn't dictate success. To celebrate Small Business Week, here are some crucial skills and strategies that can help you outshine the competition, sell more and build a top-notch workforce

Why You Should Brand Like the Big Guys and How to Do It


Build the Perfect Small Business: A product—however amazing—isn't enough. You also need to make people feel the right way about your business

Why You Should Focus Your Pitch on Feelings Not Facts

A “Leave” supporter celebrates as British referendum results roll in on June 23, 2016. Photo: Ray Tang/Rex/AP

From Brexit to the U.S. election, we’re no longer living in an age of reason. When pseudo-logic is everywhere, emotional marketing is what breaks through

How to Get Your Clients to Accept Surge Pricing

Uber’s variable “surge pricing” can be controversial with consumers

Varying rates may be good for your company's bottom line, but they can enrage your user base. Four ways to do it right

Ask a Millennial: Can You Do Our Social Media?

Photo: Roberto Caruso

Our Senior Millennial Correspondent Anna Fitzpatrick on why your young employees aren’t necessarily the hashtag masters you might assume

How to Keep Up With Changing Customer Expectations

Mitch Joel

Marketing guru Mitch Joel shares the strategy smart businesses employ to make sure their messages hit the mark in the digital age

How to Create Amazing Customer Experiences

Saje Natural Wellness CEO Kate Ross LeBlanc in one of the PROFIT 500 company's Vancouver stores

Few businesses see service improve with growth. Then again, few businesses are structured like PROFIT 500 winner Saje Natural Wellness, a company with customer delight in its DNA

How to Market to Boomer Consumers


A recent report says they feel misunderstood and underappreciated by younger generations. Don't make the same mistake

What Salespeople Can Learn From Oprah’s Favourite Things

Photo: Charles Rex Arbogast/AP/CP

Getting the attention of prospects has never been more challenging. This innovative strategy can help you cut through the noise and win over potential clients

Readers Choice

Build the Perfect Small Business: Don’t just accept the terms your customers or suppliers propose. Tricks for getting what you want

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