Sales & Marketing

3 Key Steps to Landing a Big Box Client

Want to see your product on the shelves of a major retailer? Here’s what you need to do

Why You Can’t Afford to Cut Your Marketing Budget

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Easy savings in branding and advertising will ultimately hurt profits

5 Ways to Make Flyers Worth the Paper They’re Printed On

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How to make the most of a medium that 76% of Canadians say they read

5 Tips to Convince Reporters to Cover Your Company


Getting PR can be a tricky task. How to make the press notice your firm

Should You Have an Easter Sale?

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3 Key Charts: how consumers react to holiday sales, the construction skills gap and loyalty program results.

3 Signs That You Should Do Your Own Marketing

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Outsourced marketing isn't for everyone. How to know when to do it in-house

A New Way to Get on Consumers’ Smartphones


You don't need an app to offer deals or promote products in-store

One Reliable Way to Attract Investor Interest


Investors want to see proof of concept before they hand over their money. Here’s how to give it to them

How to Build Real Customer Relationships On Social Media

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You can't just automate your posts and hope for the best

How to Unleash Your Marketing Secret Weapon

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Outside perceptions of your brand depend on what you do internally. How to turn culture into advertising

What to Do Now That Facebook is No Longer Free

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Connect with your customers via the social media giant now costs money. Here's how to make the most of it

Readers Choice

Dream of seeing your company’s name on the ice? Secrets from five suppliers who scored the sport’s most coveted contracts

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