Sales & Marketing

The “New Canada” You Need to Be Selling To

Forget millennials. Watch out for these demographic changes, which will have a huge impact on the Canadian consumer base

The Most Influential Consumers on the Internet

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They're tough to reach, but image sharing site Imgur's founder says geeks are the tastemakers you should be targetting

The Skeptic’s Guide to Using Social Media

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The difficulty of measuring the ROI of all that posting has left businesses disillusioned. Why one marketing strategist and social media skeptic says you shouldn't stop tweeting just yet

The 3-Tiered Strategy for Filling Your Pipeline With Referrals

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Facing a prospect crunch? How to find new opportunities by leveraging your network

How to Get Your Finance and Marketing Teams Working Together

Businessman spray paints dollar sign on the wall

These two crucial teams have more in common with each other than they might think. What it takes to bridge the divide and increase your ROI

Why Brands Are Making Giving Back Part of the Bottom Line

Dolls from the company Cuddle+Kind. The company donates 10 meals for every hand-knit doll sold. Photo: Cuddle+Kind/CP

Consumers are increasingly favouring businesses that share their values, so these Canadian retailers are engaging in ethical commerce

How to Connect with Today’s Consumers

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PROFIT 500 Growth Tips: Digital guru Mitch Joel on the tricky—yet crucial—art of keeping up with buyers in 2016

10 Tips for Cracking the Chinese Market

An audience on one of Dynamic Attractions’ rides, the Flying Theatre at Wanda Movie Park in Wuhan, China. (Empire Industries)

Empire Industries CEO Guy Nelson has been running a joint venture with a Chinese partner for five years. Here’s what he learned the hard way

Lessons From the Dragons: Thinking Small Can Pay Off Big

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Two businesses using independents to their advantage and an unlikely bidding war on Dragons' Den Season 11 Episode 3

How to Get What You Want in Negotations

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Build the Perfect Small Business: Don't just accept the terms your customers or suppliers propose. Tricks for getting what you want

How to Make More Money by Upselling

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Build the Perfect Small Business: Creating complementary offerings and understanding your customers can help you increase sales

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