Sales & Marketing

Sell the Sizzle in Your Marketing Message

How Avid Life Media Inc.—home of controversial dating site AshleyMadison.com—builds brand awareness around the world, one affair at a time

Secrets of Canada’s Fastest-Growing Marketers

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An inside look at what sets apart the country's most dynamic and successful marketing and media firms

The Case for Native Advertising

NYT

Critics think sponsored content jeopardizes the future of media. In reality, it benefits marketers, publishers and prospective customers

Proof a Pay-What-You-Can Model Can Work

Jonathan Suter (Photo: Pooya Nabei)

Jonathan Suter's tax software has no set price—and he's confident it's what makes his business a success

Anatomy of a Hit Jingle

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That catchy tune on the commercial you just watched didn't happen by fluke. Here's a peek into the engineering behind it

Why CASL Won’t Hurt Small Businesses

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For all the panic surrounding the new anti-spam law, it's making companies do the right thing

How are You Coping with CASL?

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Canada has now officially entered the new anti-spam era. What is your business doing to comply?

The 7 Worst Types of Business Websites

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Growing companies need an internet presence that can sustain and support expansion. Too bad so many make these mistakes

It’s Not Too Late To Prepare for CASL

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In the looming anti-spam era, you'll need to govern how your employees communicate with clients. Here's what you can do now

7 Business Lessons from an Iron Man

(Photo: Arthur Mola)

Sales guru Jack Daly shares the key things that entrepreneurs can learn from elite triathletes

What’s in a (Disruptive) Name?

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Why companies resort to backward letters, dropped vowels and purposeful misspellings to make their brands stick out

Readers Choice

Think it’s hard to recruit good employees now? It’s about to get much worse

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