Sales & Marketing

4 B2B Marketing Trends to Watch in 2017

These technologies and strategies are set to be the most effective for business-to-business companies this year. Adapt your plan and budgets accordingly

The Most Costly Mistake B2B Companies Make About Marketing

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An all-too-common misperception could be holding back the growth of your business

Why You Should Stop Sending Your Vendors and Clients Holiday Gifts

Christmas Ornament In Front Of Businessman Working At Desk

The trinkets firms traditionally send out at this time of year aren't worth the paper they’re wrapped in

The “New Canada” You Need to Be Selling To

Target your customers.

Forget millennials. Watch out for these demographic changes, which will have a huge impact on the Canadian consumer base

Proof That Nostalgia Really Sells

Eric Rego stitches L.L. Bean boots in the company's Brunswick, Maine facility. Photo: Pat Wellenbach/AP Photo/CP

Bootmaker L.L. Bean is ramping up production to meet demand as retro becomes the new consumer must-have

How to Say “No” Without Losing the Customer

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Turning down client requests doesn't have to cost you their business, if you do it right. Four steps to keeping them happy without doing something you don't want to

Why You Should Be Selling on Mobile Right Now

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Research suggests mobile ads and social media play a big role in driving purchases

The Most Influential Consumers on the Internet

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They're tough to reach, but image sharing site Imgur's founder says geeks are the tastemakers you should be targetting

The Skeptic’s Guide to Using Social Media

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The difficulty of measuring the ROI of all that posting has left businesses disillusioned. Why one marketing strategist and social media skeptic says you shouldn't stop tweeting just yet

The 3-Tiered Strategy for Filling Your Pipeline With Referrals

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Facing a prospect crunch? How to find new opportunities by leveraging your network

How to Get Your Finance and Marketing Teams Working Together

Businessman spray paints dollar sign on the wall

These two crucial teams have more in common with each other than they might think. What it takes to bridge the divide and increase your ROI

Readers Choice

Many had their doubts when the founder of Indigo sought to move beyond book selling and create a retailer for the digital age. But the strategy is starting to pay off

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