Sales & Marketing
Don't hold on to a bad customer relationship just because you don't know how end it. Try these proven tips instead.
Thinking of earning a Fairtrade label? How about Canada Organic or Women Owned? Here's how do-gooder certifications stack up
One Toronto company's decision to rebrand highlights the importance of timing in shaping a corporate identity
Klick Health aims to spread the word about its corporate culture through a truly unique version of "Jingle Bells"
The women behind Dove's "Evolution" campaign share a simple 6-step strategy that generates more creative, innovative ideas
W100 leaders reveal their strategies for bringing in big revenue
More and more retailers are using beacons to merge in-store shopping with mobile access to information—and data shows they work
If you want to build awareness of your brand, you have to devote resources—some of them internal—to the cause
By watching what people click online, market researchers are harnessing the power of big data to spot trends before they happen. At least, that's the pitch
U.S. businesses are poised to go on a spending spree, and it means big opportunity for their suppliers
As Cyber Monday approaches, too few Canadian retailers know how to satiate growing demand for online shopping