Sales & Marketing

Why You Should Sell to the EA And Not the CEO

W100 winner Anna Eliopoulos understands that assistants—not bosses—often make or influence key purchasing decisions. How her hospitality business caters to them

Why Cynicism Doesn’t Make For Great Marketing

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There’s a toxic cynicism haunting the marketing community these days, but to be any good at this job, you need to believe

The Simple Way to Sell Complex Stuff


W100 winner Genevieve Dutil of Lx Sim shares how she equips her team to explain—and sell—her company's high-tech wares

How to Measure the Success of Your Channel Sales Program

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It’s about so much more than revenue. Vendors and channel sales partners should be tracking these key metrics

The New Face of Product Placement


As advertisers worry about connecting with consumers, one organization tried a new type of promotion with "Modern Family"

How to Pick the Right Social Media Platform for Your Business

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You can't win them all. Five steps to help you choose the network that will work best for you

6 Steps to Making a Successful Sales Call

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How you say it is just as important as what you say. What you need to do to make your customer acquisition attempts more effective

The Right Way to Present a Job Offer

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Once you’ve got the perfect candidate in your sights, it’s time to close the deal. Nine tips for getting to “yes”

How to Update Your Customer Booking System for the Online Age

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Without the right scheduling tool, growing companies can easily fumble client relationships

How to Use PR to Sell Your Company’s Story

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To grab the attention of the public and prospective customers, you need to be doing these key things

Why You Shouldn’t Respond to Angry Tweets


Upset customers are wont to vent on social media. But showing them that you're listening could actually backfire

Readers Choice

The definitive 2015 list of organizations that have mastered the art of employee engagement

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