Sales & Marketing

Secrets of a Rainmaker

Canada’s Top Female Entrepreneur proves that you no longer need the hard sell to win big business

Why It’s Time for Women-Owned Businesses to Grow Up

2014 W100 winner Chandra Clarke

Most female-run firms aren't growing, and that’s bad for both the economy and for entrepreneurs

The Right Way to Run a Pop-Up Shop

Vega's pop-up "blender bike" in action. (Photo: Vega)

5 proven tips from a veteran marketer who's mastered the art of temporary retail

The 3 Elements of Great Marketing Managers

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What to look for, and prioritize, when choosing someone to lead your B2B firm's campaigns

Canada Ranks Second in Customer Service

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New data reveals we're masters of keeping clients satisfied—we just have to stop saying "sorry"

Do You Really Need a Marketing Manager?

decision

The changing purchasing landscape has many B2B firms scrambling to hire marketers, but it's best not to rush the decision

The Real Problem with Greenwashing

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Enviro-scolds have spooked companies into silence about sustainability, even when they're doing well

The potential pitfall of a Tim Hortons-Burger King merger

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A merger between Tim Hortons and Burger King makes sense financially. But merging corporate cultures is far more difficult

How to Leverage Loyalty Card Data

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A marketing pro shares how to best use the piles of customer information loyalty programs offer

How to Avoid the “Ugly Email”

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5 simple steps to give you a brand and communications makeover

The Smart Way to Sell Ethnic Products

Fresh Organic Coconut Water in a Glass

With immigration on the rise and more Canadians trying new things, savvy firms will go global in their product mix

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Canada’s Top Female Entrepreneur proves that you no longer need the hard sell to win big business

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