Sales & Marketing

Why It’s Time to Pay Attention to Tablets

Nearly half of Canadians now use tablet computers regularly. Is your business prepared to capitalize on this growing market?

One Company’s (Very Literal) Growth Market

hay

How a firm from Olds, Alta. is leading China's "forage revolution" by selling that country's farmers what they crave: Canadian hay

Social Media, “Game of Thrones”-Style

hootsuite_got_twitter

New video from HootSuite imagines Facebook, LinkedIn, Twitter and the like as duelling kingdoms

The Smart Leader’s Guide to Networking

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Here’s how to make the connections you need—even when you’d rather be at home on the couch

How to Introduce a Proven Hit to a New Market

(Photo: CJ Sameer Wadhwa)

Meet Victor Cui, the man fighting to bring mixed martial arts to Asia—a market in which UFC is a brand of ketchup

Social Media is No Longer Sexy

bored_at_computer

Smart marketers are cottoning on to the fact that if it doesn't increase sales, it’s probably not worth doing

3 Reasons to Abolish Checkout Lines

Cashier bored because there are no customers.  Isolated on white.

Mobile payment technology can make the worst part of retail so much better. Here’s one take on why the traditional cash register should die

Why Gen Y Isn’t So Upbeat After All

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Millennials are a lot more worried about the future than you might think. Does it change how you should market to them?

No Joke: Your Mail Costs Just Spiked by 35%

canada post

Despite Canada Post’s efforts to help businesses adjust to rate hikes, the 98% of small firms relying its services will pay dearly

You Lied to a Client. You Got Busted. Here’s How to Fix It

liar

Peer advice on how to make things right when you’ve stretched the truth (even just a little)

The Marketing Lesson from Got Milk?’s Demise

got_milk

The ubiquitous milk-moustache ad campaign was a popular and critical hit, but it failed to actually sell more milk. That’s why it’s gone

Readers Choice

The delicate art of overseeing staff who were collecting paycheques when you were collecting Lego

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