Sales & Marketing

Should You Have an Easter Sale?

3 Key Charts: how consumers react to holiday sales, the construction skills gap and loyalty program results.

How to Build Real Customer Relationships On Social Media

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You can't just automate your posts and hope for the best

How to Unleash Your Marketing Secret Weapon

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Outside perceptions of your brand depend on what you do internally. How to turn culture into advertising

What to Do Now That Facebook is No Longer Free

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Connect with your customers via the social media giant now costs money. Here's how to make the most of it

The 4 Essentials of Legendary Customer Service

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What you can learn from a brand with a reputation for always going above and beyond

Why You Need to Avoid Making the News

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Awesome events can grab customers attention, but they're a high-risk proposition. How to get them right

The Social Angst That Makes Consumers Buy More

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Harnessing this modern-day twist on keeping up with the Joneses could help you acquire customers

Make Mainstream Money from Niche Interests

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This company's success proves that breaking the status quo can be worth billions

4 Signs That It’s Time to Outsource Your Marketing

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How to know when your internal marketers can't deliver the results you need

What’s Your Localness Score?

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Consumers are increasingly curious about the source of their purchases. How that could affect your business

One Old-Fashioned Way to Stand Out from the Competition

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This advertising trick makes your product's special or superficial features stand out.

Readers Choice

Work-life balance isn’t always realistic. How to help employees achieve work-life integration

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