Sales & Marketing

How to Avoid the “Ugly Email”

5 simple steps to give you a brand and communications makeover

The potential pitfall of a Tim Hortons-Burger King merger

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A merger between Tim Hortons and Burger King makes sense financially. But merging corporate cultures is far more difficult

The Key to Scoring a Huge U.S. Client

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The CEO of Vancouver's BroadbandTV—which just extended a marquee contract with the NBA—explains how Canadian firms can win big global deals

Do Loyalty Programs Actually Work?

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Customers today can be fickle, and that creates a big problem for brands looking to secure repeat business

4 Things You Must Know About Social Media Today

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You can't ask consumers to "like" you on Facebook any more, and other social developments affecting your business

How Many Sales Calls is Too Many?

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Some no-holds-barred advice from a business veteran who receives too many bad pitches, too often

Why You’re Probably Wasting Your Time on Social Media

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To succeed today, you can't just dabble in social media. It takes resources—including money—to make an impact

How to Make Spam People Actually Want to Read

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Why you should stop worrying and learn to love Canada's new anti-spam laws

The Secret to 100% Customer Satisfaction

PROFIT Business Cast

An award-winning eBay merchant shares the three things he does to keep buyers happy

What Happens When a Great Company has Terrible Marketing?

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Uber's recent weak publicity stunts demonstrate how even the best businesses can go horribly awry

5 Ways to Master Media Relations

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Most leaders hate dealing with the press, and it shows. A more open and honest approach can make a huge difference

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