Sales & Marketing

How to Turn a Viral Miss Into a Marketing Hit

Shoes of Prey's collaboration with a YouTube star brought the company lots of attention, but few sales. The pivot that solved that problem

The Case for Letting Customers Go

Photo: iStock

Customers hate dealing with the "retention" desk. Why it makes more sense to let them go and then win them back instead

How to Get in Front of Consumers When They’re Most Receptive

Photo: Jeff Singer

Brian Wong's Kiip helps brands connect with consumers using mobile rewards timed to perfection

How Needls Plans to Help Small Businesses Find Sales Leads

The Needls dashboard. Screenshot: Needls

Toronto service uses social media to connect users to customers with purchase intent

How to Pick the Perfect Price for Your Product

Illustration: iStock

PROFIT 500 winner ITS Canada uses a Customer Advisory Board to guide pricing and product development. Three steps to set up your own

How to Appeal to Deal-Seeking Consumers

Photo: iStock

Canadian shoppers don't believe in every discount they're offered according to a recent survey

How to Retain Customers Like a Luxury Brand

Luxury retailer Holt Renfrew's flagship Toronto store. Photo: Deborah Baic/The Globe and Mail/CP

What keeps consumers coming back? The four key elements that high value brands use to build loyalty

Many Small Businesses Still Haven’t Adapted to CASL

Email-megaphone

Anti-spam regulations which took effect a year ago have hampered promotional efforts according to a new study

4 Signs Your Brand Isn’t Ready to Be a Star

Photo: Adventrr/iStock

To continue to grow, you need to nurture your image. How to know when your brand needs a facelift

How Endy Sleep Plans to Hold Off a Big-Money U.S. Competitor

Photo: Endy Sleep

The Toronto e-commerce company sells a product most consumers are used to trying first: matresses

3 Rules for Delivering Winning Business Pitches

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You're doomed if you overload your pitch with too much detail, says pitching expert Hamish McKenzie.

Readers Choice

Instead of simply telling them to improve, try actively coaching your staff. You can start by showing you believe in them

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