‘Tis the season for festively-decorated packages containing branded pens, mousepads and mugs. But Canadian Business editor-in-chief James Cowan says the traditional holiday trinkets that companies send to suppliers and customers aren’t worth the paper they’re wrapped in.

In this edition of the CB Elevator Pitch, he recommends a different way to maintain and recognize your crucial business relationships.

MORE HOLIDAY DOS AND DON’TS:

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