Most company websites are mediocre or worse—but yours doesn't have to be. Take this true/false test to see whether your firm's website is living up to these best practices.
| 01 | It emphasizes what we can do for customers rather than information about my firm. | T | F |
| 02 | It has been designed to look and work the same way across all the popular web browsers. | T | F |
| 03 | It gives my business a human face by including photos of key people at the company. | T | F |
| 04 | It presents information based on what potential customers call it, not what we do. | T | F |
| 05 | It has a site map to help search engines find every page, and lost visitors find their way. | T | F |
| 06 | It focuses on the benefits of our products and services rather than on technical specs. | T | F |
| 07 | It features content that is updated frequently to give visitors a reason to come back. | T | F |
| 08 | It has a title tag with a key search term for each page to boost the search-engine ranking. | T | F |
| 09 | Its home page gives visitors the gist of my business within five seconds of their arrival. | T | F |
| 10 | It has a a "Why Us" section clearly spelling out why anyone should do business with us. | T | F |
SCORECARD: The more "false" answers, the more urgently your firm's website needs a major overhaul.
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