Most company websites are mediocre or worse—but yours doesn't have to be. Take this true/false test to see whether your firm's website is living up to these best practices.
|01||It emphasizes what we can do for customers rather than information about my firm.||T||F|
|02||It has been designed to look and work the same way across all the popular web browsers.||T||F|
|03||It gives my business a human face by including photos of key people at the company.||T||F|
|04||It presents information based on what potential customers call it, not what we do.||T||F|
|05||It has a site map to help search engines find every page, and lost visitors find their way.||T||F|
|06||It focuses on the benefits of our products and services rather than on technical specs.||T||F|
|07||It features content that is updated frequently to give visitors a reason to come back.||T||F|
|08||It has a title tag with a key search term for each page to boost the search-engine ranking.||T||F|
|09||Its home page gives visitors the gist of my business within five seconds of their arrival.||T||F|
|10||It has a a "Why Us" section clearly spelling out why anyone should do business with us.||T||F|
SCORECARD: The more "false" answers, the more urgently your firm's website needs a major overhaul.