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		<title>Epic Brand Meltdown: How NOT to Use Social Media</title>
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		<pubDate>Tue, 14 May 2013 20:51:49 +0000</pubDate>
		<dc:creator>Mira Shenker</dc:creator>
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		<description><![CDATA[Want to go viral? Be careful what you wish for]]></description>
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		<title>Why Marketers Make the Best Salespeople</title>
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		<comments>http://www.profitguide.com/manage-grow/sales-marketing/marketers-make-the-best-salespeople-52175#comments</comments>
		<pubDate>Tue, 14 May 2013 11:00:12 +0000</pubDate>
		<dc:creator>Jacquelyn Cyr</dc:creator>
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		<description><![CDATA[5 attributes marketers have that make them great salespeople]]></description>
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		<title>3 Questions to Help Build Your Best E-Commerce Strategy</title>
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		<pubDate>Mon, 13 May 2013 16:47:44 +0000</pubDate>
		<dc:creator>Corinna vanGerwen</dc:creator>
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		<description><![CDATA[When you venture into e-commerce for the first time, what software solution is the best for setting up shop?]]></description>
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		<title>Twitter Tips from Space</title>
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		<pubDate>Fri, 10 May 2013 13:14:50 +0000</pubDate>
		<dc:creator>Deborah Aarts</dc:creator>
				<category><![CDATA[Photo Gallery]]></category>
		<category><![CDATA[Sales & Marketing]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[What can you learn about social media from a middle-aged astronaut? Plenty! 8 lessons from Cmdr. Chris Hadfield]]></description>
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		<title>Sales: The 5 Key Behaviours of Top Reps</title>
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		<comments>http://www.profitguide.com/manage-grow/sales-marketing/how-to-spot-a-great-sales-rep-51911#comments</comments>
		<pubDate>Fri, 10 May 2013 11:00:23 +0000</pubDate>
		<dc:creator>Matthew Cook</dc:creator>
				<category><![CDATA[Human Resources]]></category>
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		<description><![CDATA[Interview tips to distinguish the great sales reps from the ones who are just okay ]]></description>
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		<title>Identify Cash Flow Killers</title>
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		<comments>http://www.profitguide.com/manage-grow/sales-marketing/identify-cash-flow-killers-52053#comments</comments>
		<pubDate>Fri, 10 May 2013 11:00:18 +0000</pubDate>
		<dc:creator>Advisor Staff</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>

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		<description><![CDATA[And 4 other tips for businesses to increase cash flow]]></description>
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		<title>Reinventing the Sales Model</title>
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		<pubDate>Thu, 09 May 2013 11:00:53 +0000</pubDate>
		<dc:creator>Andrew Brown & Robert Gold </dc:creator>
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		<category><![CDATA[Sales & Marketing]]></category>
		<category><![CDATA[Strategy & Operations]]></category>
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		<description><![CDATA[How one company repurposed its product and flipped its sales approach on its head]]></description>
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		<title>How HapiFoods Got Its Cereal on the International Space Station</title>
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		<comments>http://www.profitguide.com/industry-focus/manufacturing/want-to-land-an-out-of-this-world-endorsement-51833#comments</comments>
		<pubDate>Wed, 08 May 2013 14:29:03 +0000</pubDate>
		<dc:creator>Corin Mullins</dc:creator>
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		<category><![CDATA[Sales & Marketing]]></category>
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		<description><![CDATA[An out-of-this-world endorsement opens doors worldwide]]></description>
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		<title>Instant MBA: the Scare &#8216;n Snare, and the Chameleon Employee</title>
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		<comments>http://www.profitguide.com/manage-grow/sales-marketing/instant-mba-the-scare-n-snare-and-the-chameleon-employee-51839#comments</comments>
		<pubDate>Tue, 07 May 2013 14:44:48 +0000</pubDate>
		<dc:creator>Deborah Aarts</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Sales & Marketing]]></category>

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		<description><![CDATA[How to to make scare tactics work on your customers, and how to hire adaptable staff]]></description>
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		<title>Slash Your Manufacturing Costs in One Move</title>
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		<comments>http://www.profitguide.com/industry-focus/manufacturing/the-simple-process-that-will-slash-your-manufacturing-costs-51819#comments</comments>
		<pubDate>Tue, 07 May 2013 14:18:25 +0000</pubDate>
		<dc:creator>Gord Hobbs</dc:creator>
				<category><![CDATA[Manufacturing]]></category>
		<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[Sales & Marketing]]></category>
		<category><![CDATA[Strategy & Operations]]></category>

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		<description><![CDATA[How to adopt a simple process that can reduce internal expenses by at least 10% ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pay Raises for Employees Who Get Tattoos</title>
		<link>http://www.profitguide.com/manage-grow/sales-marketing/literal-branding-51763?rss=yes</link>
		<comments>http://www.profitguide.com/manage-grow/sales-marketing/literal-branding-51763#comments</comments>
		<pubDate>Mon, 06 May 2013 14:16:23 +0000</pubDate>
		<dc:creator>mira.shenker@profit.rogers.com</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Sales & Marketing]]></category>

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		<description><![CDATA[How far would you go to promote your brand?]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The 4 Marketing Manager Types You Must Avoid</title>
		<link>http://www.profitguide.com/manage-grow/sales-marketing/how-not-to-screw-up-a-marketing-manager-hire-51736?rss=yes</link>
		<comments>http://www.profitguide.com/manage-grow/sales-marketing/how-not-to-screw-up-a-marketing-manager-hire-51736#comments</comments>
		<pubDate>Mon, 06 May 2013 11:00:08 +0000</pubDate>
		<dc:creator>Lisa Shepherd</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Sales & Marketing]]></category>

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		<description><![CDATA[How to makes sure you don't hire that marketer who rocks the job interview but ends up being a bad fit]]></description>
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		<title>Job Fears Erode Consumer Confidence</title>
		<link>http://www.profitguide.com/news/job-fears-erode-consumer-confidence-51428?rss=yes</link>
		<comments>http://www.profitguide.com/news/job-fears-erode-consumer-confidence-51428#comments</comments>
		<pubDate>Tue, 30 Apr 2013 14:41:51 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Sales & Marketing]]></category>

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		<description><![CDATA[Canadians are not expecting to spend a lot of money this spring]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Canadians Suck at Marketing</title>
		<link>http://www.profitguide.com/manage-grow/sales-marketing/canadians-suck-at-marketing-51406?rss=yes</link>
		<comments>http://www.profitguide.com/manage-grow/sales-marketing/canadians-suck-at-marketing-51406#comments</comments>
		<pubDate>Tue, 30 Apr 2013 12:00:03 +0000</pubDate>
		<dc:creator>Chandra Clarke</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>

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		<description><![CDATA[The behaviour that's costing you sales opportunities ]]></description>
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		<title>Time to Rethink Your Twitter Strategy?</title>
		<link>http://www.profitguide.com/manage-grow/sales-marketing/twitter-use-among-canadians-overestimated-report-51413?rss=yes</link>
		<comments>http://www.profitguide.com/manage-grow/sales-marketing/twitter-use-among-canadians-overestimated-report-51413#comments</comments>
		<pubDate>Tue, 30 Apr 2013 11:00:43 +0000</pubDate>
		<dc:creator>Canadian Press</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[A new report shows that Twitter use among Canadians has been overestimated]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Why Aren&#8217;t You Advertising on the Bus?</title>
		<link>http://www.profitguide.com/manage-grow/sales-marketing/reach-upscale-consumers-in-unexpected-places-51330?rss=yes</link>
		<comments>http://www.profitguide.com/manage-grow/sales-marketing/reach-upscale-consumers-in-unexpected-places-51330#comments</comments>
		<pubDate>Mon, 29 Apr 2013 14:10:22 +0000</pubDate>
		<dc:creator>mira.shenker@profit.rogers.com</dc:creator>
				<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[Sales & Marketing]]></category>

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		<description><![CDATA[You may be overlooking opportunities to reach your perfect customer ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why You Should Care About Google Glass</title>
		<link>http://www.profitguide.com/industry-focus/retail/the-profitable-applications-of-google-glass-51325?rss=yes</link>
		<comments>http://www.profitguide.com/industry-focus/retail/the-profitable-applications-of-google-glass-51325#comments</comments>
		<pubDate>Mon, 29 Apr 2013 13:55:26 +0000</pubDate>
		<dc:creator>Melissa Campeau</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Sales & Marketing]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[The surprising and profitable spinoffs around Google's latest toy]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Strengthen Your Team&#8217;s Weakest Link</title>
		<link>http://www.profitguide.com/manage-grow/sales-marketing/strengthen-your-teams-weakest-link-51310?rss=yes</link>
		<comments>http://www.profitguide.com/manage-grow/sales-marketing/strengthen-your-teams-weakest-link-51310#comments</comments>
		<pubDate>Fri, 26 Apr 2013 15:35:28 +0000</pubDate>
		<dc:creator>Melissa Campeau</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Sales & Marketing]]></category>

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		<description><![CDATA[Could brain training boost your bottom line?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Data Could Optimize Online Ads</title>
		<link>http://www.profitguide.com/news/google-data-could-optimize-online-ads-51296?rss=yes</link>
		<comments>http://www.profitguide.com/news/google-data-could-optimize-online-ads-51296#comments</comments>
		<pubDate>Fri, 26 Apr 2013 14:13:41 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Sales & Marketing]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[Could a new analytics tool replace marketing consultants for those who can use it effectively?]]></description>
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		<title>The Art of Building Buzz</title>
		<link>http://www.profitguide.com/industry-focus/retail/the-art-of-building-buzz-50998?rss=yes</link>
		<comments>http://www.profitguide.com/industry-focus/retail/the-art-of-building-buzz-50998#comments</comments>
		<pubDate>Wed, 24 Apr 2013 10:32:01 +0000</pubDate>
		<dc:creator>Roger Hardy</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[Sales & Marketing]]></category>

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		<description><![CDATA[A media event can be a powerful way to launch a new concept—just don’t expect it to go exactly as planned]]></description>
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