Sales & Marketing

What Today’s Small Businesses Can Do to Beat Giant Competitors

"Craft brands" are winning market share from the big guys by focusing on what makes them unique

The New Era of Consumer Trust

Illustration: iStock

Information-saturated shoppers want to outsource their consciences to the companies they buy from. That's a huge opportunity

When Quick Thinking Wins Fans For Your Brand

A Westjet Airlines Boeing 737-700 jetliner lands at Vancouver International Airport; in the background an Air Canada Boeing 777-300ER is towed along the tarmac, Richmond, B.C., May 20, 2015.

A creative WestJet pilot ordered pizza for rerouted Air Canada passengers in Fredericton, earning social media praise

Why Your Business Doesn’t Need Social Media

Illustration: Peter Arkle

Successfully maintaining a corporate presence on Twitter, Facebook, Snapchat and more requires intense commitment. For many companies, it's just not worth the trouble

Why Good Enough Isn’t Good Enough When It Comes to Customer Service

Photo: iStock

The thing that sets great companies apart is obsessive attention to the customer experience

The Two Kinds of Millennial Consumers

Photo: iStock

The idea of "millennials" as a monolith was always tenuous. It's getting even more so as those on the demographic's leading edge flirt with middle age

How Should Retailers Respond to the Trump Boycott Campaign?

A worker cleans the windows of the Ivanka Trump Collection in the lobby of Trump Tower in New York. More shoppers, even those in Canada, are joining a campaign to push back against Trump's divisive rhetoric and policies with their wallets, taking aim at a growing hit list of companies that support the first family's business ventures. Photo: Andrew Harnik/AP/CP

Some consumers are avoiding stores that carry products associated with the family's businesses

Ask a Millennial: Is Do-goodism a Deal Breaker?

Photo: Roberto Caruso

Our Senior Millennial Correspondent Anna Fitzpatrick on why companies can no longer just pay lip service to noble causes

Why Your Company’s Brand Should Always Be in Your Hands

Photo: iStock

Too many bosses leave their corporate identity and image in the care of hired guns. It's time to take personal responsibility

How to Handle a Controversial Client

Illustration: iStock

Alt-right news outlet Brietbart uses Ottawa-based Shopify's e-commerce platform for its online store. Three experts on what to do when you're caught between a customer and its opponents

Does Your Office Smell Productive?

Photo: iStock

Aromatherapy isn't just for spas and cosmetics stores any more: The odours in your office can affect the way your people work

Readers Choice

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