Sales & Marketing

When Quick Thinking Wins Fans For Your Brand

A creative WestJet pilot ordered pizza for rerouted Air Canada passengers in Fredericton, earning social media praise

10 Tips for Cracking the Chinese Market

An audience on one of Dynamic Attractions’ rides, the Flying Theatre at Wanda Movie Park in Wuhan, China. (Empire Industries)

Empire Industries CEO Guy Nelson has been running a joint venture with a Chinese partner for five years. Here’s what he learned the hard way

Lessons From the Dragons: Thinking Small Can Pay Off Big

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Two businesses using independents to their advantage and an unlikely bidding war on Dragons' Den Season 11 Episode 3

How to Get What You Want in Negotations

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Build the Perfect Small Business: Don't just accept the terms your customers or suppliers propose. Tricks for getting what you want

How to Make More Money by Upselling

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Build the Perfect Small Business: Creating complementary offerings and understanding your customers can help you increase sales

7 Ways to Build the Perfect Small Business

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Size needn't dictate success. To celebrate Small Business Week, here are some crucial skills and strategies that can help you outshine the competition, sell more and build a top-notch workforce

How to Turn Your Superfans Into an Incredible Marketing Resource

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Build the Perfect Small Business: The clients you already have can help you find new ones. What you can do to generate referrals and make customers feel valued

Why You Should Brand Like the Big Guys and How to Do It

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Build the Perfect Small Business: A product—however amazing—isn't enough. You also need to make people feel the right way about your business

Why You Should Focus Your Pitch on Feelings Not Facts

A “Leave” supporter celebrates as British referendum results roll in on June 23, 2016. Photo: Ray Tang/Rex/AP

From Brexit to the U.S. election, we’re no longer living in an age of reason. When pseudo-logic is everywhere, emotional marketing is what breaks through

How to Get Your Clients to Accept Surge Pricing

Uber’s variable “surge pricing” can be controversial with consumers

Varying rates may be good for your company's bottom line, but they can enrage your user base. Four ways to do it right

Ask a Millennial: Can You Do Our Social Media?

Photo: Roberto Caruso

Our Senior Millennial Correspondent Anna Fitzpatrick on why your young employees aren’t necessarily the hashtag masters you might assume

Readers Choice

Municipalities with the right combination of large, growing and educated populations and high incomes

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