Sales & Marketing

7 Ways to Build the Perfect Small Business

Size needn't dictate success. To celebrate Small Business Week, here are some crucial skills and strategies that can help you outshine the competition, sell more and build a top-notch workforce

Does Your Office Smell Productive?

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Aromatherapy isn't just for spas and cosmetics stores any more: The odours in your office can affect the way your people work

4 B2B Marketing Trends to Watch in 2017

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These technologies and strategies are set to be the most effective for business-to-business companies this year. Adapt your plan and budgets accordingly

What You Can Learn About Following Fads From Pokémon Go

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The insane, temporary popularity of the mobile game in 2016 is a warning to companies chasing trends across the modern consumer landscape

7 of the Best Marketing Lessons From 2016

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Feelings trumped facts, and even the most innocuous brands found themselves dragged into public conversations they never intended, or wanted, to be part of

The Most Costly Mistake B2B Companies Make About Marketing

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An all-too-common misperception could be holding back the growth of your business

Why You Should Stop Sending Your Vendors and Clients Holiday Gifts

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The trinkets firms traditionally send out at this time of year aren't worth the paper they’re wrapped in

The “New Canada” You Need to Be Selling To

Target your customers.

Forget millennials. Watch out for these demographic changes, which will have a huge impact on the Canadian consumer base

Proof That Nostalgia Really Sells

Eric Rego stitches L.L. Bean boots in the company's Brunswick, Maine facility. Photo: Pat Wellenbach/AP Photo/CP

Bootmaker L.L. Bean is ramping up production to meet demand as retro becomes the new consumer must-have

How to Say “No” Without Losing the Customer

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Turning down client requests doesn't have to cost you their business, if you do it right. Four steps to keeping them happy without doing something you don't want to

Why You Should Be Selling on Mobile Right Now

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Research suggests mobile ads and social media play a big role in driving purchases

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