Sales & Marketing

How to Protect Your Company’s Good Name

Well-regarded firms win more customers and fans. Five steps to build a positive corporate reputation

The 3-Tiered Strategy for Filling Your Pipeline With Referrals

Illustration: iStock

Facing a prospect crunch? How to find new opportunities by leveraging your network

How to Get Your Finance and Marketing Teams Working Together

Businessman spray paints dollar sign on the wall

These two crucial teams have more in common with each other than they might think. What it takes to bridge the divide and increase your ROI

Why Brands Are Making Giving Back Part of the Bottom Line

Dolls from the company Cuddle+Kind. The company donates 10 meals for every hand-knit doll sold. Photo: Cuddle+Kind/CP

Consumers are increasingly favouring businesses that share their values, so these Canadian retailers are engaging in ethical commerce

How to Connect with Today’s Consumers

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PROFIT 500 Growth Tips: Digital guru Mitch Joel on the tricky yet crucial art of keeping up with buyers in 2016

10 Tips for Cracking the Chinese Market

An audience on one of Dynamic Attractions’ rides, the Flying Theatre at Wanda Movie Park in Wuhan, China. (Empire Industries)

Empire Industries CEO Guy Nelson has been running a joint venture with a Chinese partner for five years. Here’s what he learned the hard way

Lessons From the Dragons: Thinking Small Can Pay Off Big

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Two businesses using independents to their advantage and an unlikely bidding war on Dragons' Den Season 11 Episode 3

How to Get What You Want in Negotations

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Build the Perfect Small Business: Don't just accept the terms your customers or suppliers propose. Tricks for getting what you want

How to Make More Money by Upselling

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Build the Perfect Small Business: Creating complementary offerings and understanding your customers can help you increase sales

7 Ways to Build the Perfect Small Business

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Size needn't dictate success. To celebrate Small Business Week, here are some crucial skills and strategies that can help you outshine the competition, sell more and build a top-notch workforce

How to Turn Your Superfans Into an Incredible Marketing Resource

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Build the Perfect Small Business: The clients you already have can help you find new ones. What you can do to generate referrals and make customers feel valued

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