Sales & Marketing

4 B2B Marketing Trends to Watch in 2017

These technologies and strategies are set to be the most effective for business-to-business companies this year. Adapt your plan and budgets accordingly

What’s Next For Canada Goose

Canada Goose CEO Dani Reiss at the company's new, larger Toronto factory in 2014. Photo: Frank Gunn/CP

Dani Reiss on building an authentic brand, the importance of bricks-and-mortar, and the risks and rewards of expanding beyond the iconic winter parka

6 Things Small Businesses Need to Understand About Social Media

Photo: Matt Jeacock/iStock

Basic truths from the world of retail you can apply to your online marketing efforts

Why Startups Should Sell to Big Companies First (and How to Land Them)

Illustration: iStock

W100 winner Carol Leaman ignored the conventional "start small" growth model and pursued billion-dollar companies straight out of the gate

3 Steps to an Unstoppable Sales Strategy

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How to develop a plan that will equip your sales team to sell more, better

Why It Pays to Build Your Own Brand Land

The interior of one of the first Niketown locations. Photo: James Leynse/Corbis/Getty

Smart brands are setting up shop—literally—to showcase their products and sensibilities to curious consumers

Why You Shouldn’t Ask Customers to Rate You

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The number of stars a product gets have very little to do with the quality of what's being reviewed, according to a new study

How to Forge a Following

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YouTube star Matthew Santoro explains how he built an audience of 5.5 million subscribers—and counting

How to Standardize Great Service

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Oliver & Bonacini president Andrew Oliver reveals the tactics that equip his 1,200 employees to deliver amazing customer experiences

Can You Capitalize on the Pokémon Go Craze?

A Pokemon appears on a smartphone playing Pokémon Go in downtown Toronto. Photo: Cole Burston/CP

Main street businesses in some Canadian cities are using the smartphone game phenomenon as a creative form of marketing

Ask a Millennial: Why Are You So Scared of Talking on the Phone?

Senior Millennial Correspondent Anna Fitzpatrick. Photo: Roberto Caruso

Our Senior Millennial Correspondent Anna Fitzpatrick on how young workers really feel about calling

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