Sales & Marketing

When Quick Thinking Wins Fans For Your Brand

A creative WestJet pilot ordered pizza for rerouted Air Canada passengers in Fredericton, earning social media praise

How to Keep Up With Changing Customer Expectations

Mitch Joel

Marketing guru Mitch Joel shares the strategy smart businesses employ to make sure their messages hit the mark in the digital age

How to Create Amazing Customer Experiences

Saje Natural Wellness CEO Kate Ross LeBlanc in one of the PROFIT 500 company's Vancouver stores

Few businesses see service improve with growth. Then again, few businesses are structured like PROFIT 500 winner Saje Natural Wellness, a company with customer delight in its DNA

How to Market to Boomer Consumers


A recent report says they feel misunderstood and underappreciated by younger generations. Don't make the same mistake

What Salespeople Can Learn From Oprah’s Favourite Things

Photo: Charles Rex Arbogast/AP/CP

Getting the attention of prospects has never been more challenging. This innovative strategy can help you cut through the noise and win over potential clients

Why You Should Really Fear Social Media


It's the medium that has the greatest potential to be damaging to your public image, according to a new poll

Could You Be the Face of Your Brand?


Walmart's recent ad featuring Doug McMillon shows how companies can use a CEO-as-star strategy to reach their audience

Will Your Branding Work in the U.S. Market?

Photo: Neal Brothers

To attract consumers' attention on store shelves across the border, snack co Neal Brothers had to rethink its packaging

What It Takes to Build an Authentic Brand


Too many companies focus on what they think they know about their customers. Why they need to prioritize research instead

4 Steps to Bridge the Gap Between Marketing and Sales

Illustration: iStock

These two crucial teams must be pulling in the same direction if you want to generate more revenue. How to get them working together

What’s Next For Canada Goose

Canada Goose CEO Dani Reiss at the company's new, larger Toronto factory in 2014. Photo: Frank Gunn/CP

Dani Reiss on building an authentic brand, the importance of bricks-and-mortar, and the risks and rewards of expanding beyond the iconic winter parka

Readers Choice

Municipalities with the right combination of large, growing and educated populations and high incomes

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