Groupe Boutique Néron
This company’s business is bling: it sells fashion jewelry and accessories that incorporate Swarovski crystals, pearls and non-allergenic metal through more than 100 point-of-purchase displays at retailers, online and through 19 privately owned boutiques. Caroline Néron—who moonlights as a comedian and singer—started the company because she had a natural love for accessories. But it didn’t take long for her to realize that she didn’t want simply to resell things; she wanted to control the whole production cycle, from design to distribution. So, she hired a designer, incorporated the business and created the vertically integrated powerhouse that exists today.
|Founded: 2004||Chief Executive(s): Caroline Néron|
|Website: www.bijouxcarolineneron.com||Head Office: Montreal|
|Growth 2007-12 (%): 3,138||Revenue 2012: 9,853,341||Reporting $: CAD|
|Exports as % of Sales: 0||Employees 2012: 70||Employees 2007: 2|