PROFIT 500 National Sponsors


Groupe Boutique Néron


This company’s business is bling: it sells fashion jewelry and accessories that incorporate Swarovski crystals, pearls and non-allergenic metal through more than 100 point-of-purchase displays at retailers, online and through 19 privately owned boutiques. Caroline Néron—who moonlights as a comedian and singer—started the company because she had a natural love for accessories. But it didn’t take long for her to realize that she didn’t want simply to resell things; she wanted to control the whole production cycle, from design to distribution. So, she hired a designer, incorporated the business and created the vertically integrated powerhouse that exists today.

Company Profile

Founded: 2004 Chief Executive(s): Caroline Néron
Website: Head Office: Montreal  

Company Financials

Growth 2007-12 (%): 3,138 Revenue 2012: 9,853,341 Reporting $: CAD
Exports as % of Sales: 0 Employees 2012: 70 Employees 2007: 2