PROFIT HOT 50

#6

ScribbleLive (Scribble Technologies Inc.)

Software for real-time online publishing by media and PR agencies

Inside track

Media outlets are anxious to match the real-time publishing power of social media. ScribbleLive's software, which lets them do that, has attracted clients such as Bell, Rogers, Reuters and the National Post.

Company Profile

Chief Executive(s): Michael De Monte Head Office: Toronto Website: www.scribblelive.com

Company Financials

Growth 2009-11 (%): 1,061 Revenue 2011: 1,161,313 CAD Revenue 2009: < 100,000 CAD
Profit Margin 2011: Loss Employees 2011: 24 Employees 2009: 3
Exports as % of Sales: 81    

Growth Tactic

The software is unexciting, so the firm's marketing instead highlights exciting stories of the product in action. For instance, Al Jazeera used ScribbleLive to keep posting during the Egyptian revolution even after the government blocked Internet access.