PROFIT HOT 50

#9

Firon Roofing Inc.

Roofing installation and replacement

Inside track

Roofers can be a scruffy-looking lot. Firon reassures homeowners with trucks and lawn signs that convey a professional image—and clean-cut staff in company uniforms.

Company Profile

Chief Executive(s): Michael Montone & Firas Sassi Head Office: Ottawa Website: www.fironroofing.ca

Company Financials

Growth 2009-11 (%): 926 Revenue 2011: 1,026,218 CAD Revenue 2009: < 100,000 CAD
Profit Margin 2011: Loss Employees 2011: 8 Employees 2009: 3
Exports as % of Sales: 0    

Growth Tactic

To build trust among prospective clients reluctant to hire a younger company, Firon shows them "before," "during" and "after" photos from a portfolio of 2,000 jobs that showcase the firm's ability to deal with any roofing situation.