PROFIT HOT 50

#21

Cartouches Certifiées Inc.

Retails recycled ink cartridges for printers

Inside track

This company offers customers a simple value proposition: save big on printer cartridges by buying recycled ones. Its own business is almost as simple, with a single store plus a well-stocked warehouse that fulfills orders for its thriving e-commerce business.

Company Profile

Chief Executive(s): Matthieu Laroche Head Office: Montreal Website: www.cartouchescertifiees.com

Company Financials

Growth 2009-11 (%): 399 Revenue 2011: 1,091,198 CAD Revenue 2009: 218,763 CAD
Profit Margin 2011: 0-10% Employees 2011: 10 Employees 2009: 4
Exports as % of Sales: 25    

Growth Tactic

Entering business awards programs. Newspaper coverage of the firm's finalist placement in the Ernst & Young Entrepreneur of the Year awards led a bank to call up and offer financing.