Defined Designs Inc.

Builds custom vehicles and trailers for marketers

Inside track

It sounds like a childhood dream: building cartoonish vehicles like the Oscar Mayer Weinermobile. But what look like crazy movie props on wheels help clients such as Hershey and Red Bull achieve a serious business goal: adding new customers through roving product-sampling programs.

Company Profile

Chief Executive(s): Matthew Gordash & Dwayne Virag Head Office: Vaughan, Ont. Website:

Company Financials

Growth 2009-11 (%): 216 Revenue 2011: 814,296 CAD Revenue 2009: 258,081 CAD
Profit Margin 2011: > 10% Employees 2011: 5 Employees 2009: 2
Exports as % of Sales: 0