PROFIT HOT 50

#44

2 Percent Realty Inc.

Discount real estate broker

Inside track

The company's 2% flat commission, possible thanks to an ultra-lean structure, is so much less than the industry norm of 4% to 5% that the firm named itself after this rate.

Company Profile

Chief Executive(s): Roy Almog Head Office: Calgary Website: www.2percentrealty.ca

Company Financials

Growth 2009-11 (%): 159 Revenue 2011: 1,333,246* CAD Revenue 2009: 513,905* CAD
Profit Margin 2011: 0-10% Employees 2011: 42 Employees 2009: 7
Exports as % of Sales: 0    

Growth Tactic

Recruits many of its realtors through Facebook ads booked to run only on the profiles of people who list their profession as realtor, work at a real estate brokerage or list real estate as a hobby.

*Franchisor revenue reflects corporate revenue only