PROFIT HOT 50
Paradigm Public Relations Inc.
Public relations agency
Marketers crave ideas that will stand out. Paradigm dreamed up one such idea for the Schick Quattro bikini trimmer: creating a contest, Bodies of Art, that gave each of eight artists a naked model, studio space and art supplies in order to turn a beautiful woman into an art canvas. The contest promoted the product's promise—a more beautiful body—while avoiding the sensitive topic of shaving pubic hair.
|Chief Executive(s): Tracey Bochner||Head Office: Toronto||Website: www.paradigmpr.ca|
|Growth 2009-11 (%): 148||Revenue 2011: 4,881,470 CAD||Revenue 2009: 1,968,596 CAD|
|Profit Margin 2011: 0-10%||Employees 2011: 21||Employees 2009: 10|
|Exports as % of Sales: 0|