PROFIT HOT 50
#47
Paradigm Public Relations Inc.
Public relations agency
Inside track
Marketers crave ideas that will stand out. Paradigm dreamed up one such idea for the Schick Quattro bikini trimmer: creating a contest, Bodies of Art, that gave each of eight artists a naked model, studio space and art supplies in order to turn a beautiful woman into an art canvas. The contest promoted the product's promise—a more beautiful body—while avoiding the sensitive topic of shaving pubic hair.
Company Profile
| Chief Executive(s): Tracey Bochner | Head Office: Toronto | Website: www.paradigmpr.ca |
Company Financials
| Growth 2009-11 (%): 148 | Revenue 2011: 4,881,470 CAD | Revenue 2009: 1,968,596 CAD |
| Profit Margin 2011: 0-10% | Employees 2011: 21 | Employees 2009: 10 |
| Exports as % of Sales: 0 |
