PROFIT HOT 50

#47

Paradigm Public Relations Inc.

Public relations agency

Inside track

Marketers crave ideas that will stand out. Paradigm dreamed up one such idea for the Schick Quattro bikini trimmer: creating a contest, Bodies of Art, that gave each of eight artists a naked model, studio space and art supplies in order to turn a beautiful woman into an art canvas. The contest promoted the product's promise—a more beautiful body—while avoiding the sensitive topic of shaving pubic hair.

Company Profile

Chief Executive(s): Tracey Bochner Head Office: Toronto Website: www.paradigmpr.ca

Company Financials

Growth 2009-11 (%): 148 Revenue 2011: 4,881,470 CAD Revenue 2009: 1,968,596 CAD
Profit Margin 2011: 0-10% Employees 2011: 21 Employees 2009: 10
Exports as % of Sales: 0