PROFIT/Chatelaine W100

PROFIT W100 Sponsors


Michele Romanow

Daily-deal website

Company Profile

Company: Head Office: Toronto Website:

Company Financials

3-year revenue growth (%): 3,163 Revenue: 5-10M Employees: 55
Revenue from Exports (%): 0    


Let the young folks show their stuff: Foosball tables and flex hours are all well and good, but if you really want to engage Gen Y workers, give them responsibility. Buytopia hires talented interns right out of college or university and gives them ownership of an important project rather than entry-level gruntwork. Motivated by the vote of confidence and eager to prove their worth, the young recruits almost always rise to the occasion. Staff tenure and experience just aren’t priorities for Romanow; as she puts it, “Great entrepreneurial companies are all about performance.” She should know: at just 28, she has helped to build an industry leader in the white-hot (and ultra-competitive) daily-deal business.