PROFIT/Chatelaine W100

PROFIT W100 Sponsors


Sonya Meloff

Recruits sales professionals

Company Profile

Company: Sales Talent Agency Inc. Head Office: Toronto Website:

Company Financials

3-year revenue growth (%): 266 Revenue: 2-5M Employees: 28
Revenue from Exports (%): 10    


Sales tactic: Meloff pooh-poohs the idea that cold calling is dead. Since she co-founded her firm in 2007 with no customers at all, it has landed more than 50% of its hundreds of clients through cold calling. “Not being afraid to pick up the phone has been fundamental to our success,” says Meloff.