PROFIT/Chatelaine W100

PROFIT W100 Sponsors


Claudia Sjoberg

Swim lessons and bike camps for children

Company Profile

Company: Atlantis Programs Inc., Pedalheads Bike Camps Inc. Head Office: Vancouver Website:

Company Financials

3-year revenue growth (%): 61 Revenue: 2-5M Employees: 262
Revenue from Exports (%): 2    


Hiring tactic: Sjoberg’s biggest HR challenge is retention, because her company is a seasonal business that must try to lure its young employees back from one year to the next. That’s not easy, given the other job opportunities out there. And the challenge is heightened by the fact that young people like to try out various jobs during high school and university to see which one they like best. “To combat this, we offer incentives to returning employees and also give our shining stars a lot of responsibility at a young age,” says Sjoberg. “They can run their own camps and help with promotions, and we include them in our yearly planning sessions and forums.”