PROFIT/Chatelaine W100

PROFIT W100 Sponsors


Trish Renna Zado

Managing Partner
Corporate event and communications services

Company Profile

Company: LOFT Communications + Events Inc. Head Office: Toronto Website:

Company Financials

3-year revenue growth (%): 95 Revenue: 2-5M Employees: 10
Revenue from Exports (%): 0    


Finance tactic: Zado says whereas many of her rivals fly by the seat of their pants, her firm takes a fairly conservative approach. Never doing anything the company can’t afford keeps its cash flow healthy and makes for great relationships with suppliers—”because we pay on time.”