PROFIT/Chatelaine W100

PROFIT W100 Sponsors


Jane Wood

Distributes baby and toddler products

Company Profile

Company: Bug in a Rug Canada Inc. Head Office: Milton, Ont. Website:

Company Financials

3-year revenue growth (%): 125 Revenue: 2-5M Employees: 8
Revenue from Exports (%): 2    


Origin story: “My youngest of four children received a Sophie the Giraffe [teething toy] from her godmother, who was visiting from France,” says Wood. “She was a really cranky baby, and she loved the toy. I literally hunted down the people who manufactured it and ordered 1,000. I started to distribute them around England, where I lived at the time. When I moved to Canada, I picked up the business here.”