PROFIT/Chatelaine W100

PROFIT W100 Sponsors

#82

Joanna Duong

CEO
Designs, manufactures and retails women’s fashions

Company Profile

Company: Henkaa Inc. Head Office: Toronto Website: www.henkaa.com

Company Financials

3-year revenue growth (%): 461 Revenue: 1-2M Employees: 21
Revenue from Exports (%): 63    

Spotlight

Social-media hit: Among Henkaa’s various Facebook initiatives, the Outfit Your Bridal Party contest is the biggest success. From January 1 until Valentine’s Day, visitors to the firm’s page can sign up for the contest. Henkaa then picks up to eight submissions and asks the authors to send in pictures and explain why their bridal party should win Henkaa dresses. Then, site visitors vote to choose the winner. In the contest’s first year, it had about 200 participants. In 2013, more than 1,000 people participated. “Not only does the contest get new eyes on Henkaa, it also helps make a tremendous difference to the winners,” says Duong.