PROFIT/Chatelaine W100

#3

Allison Grafton

President

Company Profile

Company: Rockwood Custom Homes Inc. Head Office: Calgary Website: www.rockwoodcustomhomes.com

Company Financials

3-year revenue growth (%): 330 2013 Revenue: $10M-$19.9M Employees: 19
Revenue from Exports (%): 0    

Spotlight

What her company does: Constructs and renovates homes ||

For Grafton, her company’s ability to surpass customer expectations is what distinguishes it from the competition. Whenever clients move into a Rockwood home, she makes sure they’re greeted with fluffed pillows, bowls of fresh fruit and occasionally even a miniature replica of the house (to serve as a child’s play fort). It may seem excessive, but it makes the firm stand out in a cookie-cutter industry.