PROFIT/Chatelaine W100


Jennifer Osborne


Company Profile

Company: Search Engine People Inc. Head Office: Pickering, Ont. Website:

Company Financials

3-year revenue growth (%): 190 2013 Revenue: $10M-$19.9M Employees: 92
Revenue from Exports (%): 10    


What her company does: Provides search engine optimization services to business clients ||

Osborne knows the value of delegating: “For a while I tried to lead from the field, but I kept getting tied up in tactical issues and was less effective from a strategic standpoint,” she says. “When I stopped trying to fill gaps myself, our growth exploded.”