PROFIT/Chatelaine W100

#30

Caroline Néron

President

Company Profile

Company: Néron Inc. Head Office: Montreal Website: www.carolineneron.com

Company Financials

3-year revenue growth (%): 152 2013 Revenue: $5M-$9.9M Employees: 70
Revenue from Exports (%): 0    

Spotlight

What her company does: Sells jewellery and accessories ||

Néron is a well-known actress in Quebec, and she has leveraged that fame by using her own face to promote her firm in ads and on billboards. But she knows better than to rely on hype to sell her goods: “If your product isn’t there, fame won’t do anything for you,” she says. “People aren’t stupid.”