PROFIT/Chatelaine W100

#38

Susan Niczowski

Owner & CEO

Company Profile

Company: Summer Fresh Salads Incorporated Head Office: Vaughan, Ont. Website: www.summerfresh.com

Company Financials

3-year revenue growth (%): -2 2013 Revenue: $50M-$99.9M Employees: 301
Revenue from Exports (%): 12    

Spotlight

What her company does: Makes prepared foods, salads and dips ||

Niczowski has amassed a huge customer base that’s loyal to the SummerFresh brand, which has led to incremental new sales as the firm diversifies its offerings. “Maintain your core products while innovating,” she says. “Customers will be more willing to try new products if they believe in your reputation.”